Weekly Investment Analysts’ Ratings Changes for Amazon.com (AMZN)

Amazon.com (NASDAQ: AMZN) recently received a number of ratings updates from brokerages and research firms:

• 1/21/2026 – Amazon.com had its price target raised by analysts at Arete from $264.00 to $283.00. They now have a “buy” rating on the stock.
• 1/21/2026 – Amazon.com had its price target lowered by analysts at Rothschild & Co Redburn from $250.00 to $230.00. They now have a “neutral” rating on the stock.
• 1/20/2026 – Amazon.com had its price target raised by analysts at Scotiabank from $275.00 to $300.00. They now have an “outperform” rating on the stock.
• 1/15/2026 – Amazon.com had its price target lowered by analysts at Raymond James Financial, Inc. from $275.00 to $260.00. They now have an “outperform” rating on the stock.
• 1/14/2026 – Amazon.com had its price target raised by analysts at The Goldman Sachs Group, Inc. from $290.00 to $300.00. They now have a “buy” rating on the stock.
• 1/13/2026 – Amazon.com had its “buy” rating reaffirmed by analysts at Cowen Inc.
• 1/13/2026 – Amazon.com had its price target raised by analysts at TD Cowen from $300.00 to $315.00. They now have a “buy” rating on the stock.
• 1/12/2026 – Amazon.com had its “overweight” rating reaffirmed by analysts at Wells Fargo & Company. They now have a $301.00 price target on the stock, up previously from $295.00.
• 1/12/2026 – Amazon.com had its “market outperform” rating reaffirmed by analysts at Citigroup Inc..
• 1/10/2026 – Amazon.com was downgraded by analysts at Wall Street Zen from a “buy” rating to a “hold” rating.
• 1/8/2026 – Amazon.com was given a new $260.00 price target on by analysts at Cantor Fitzgerald. They now have an “overweight” rating on the stock.
• 1/8/2026 – Amazon.com had its price target raised by analysts at New Street Research from $340.00 to $350.00. They now have a “buy” rating on the stock.
• 1/5/2026 – Amazon.com had its “outperform” rating reaffirmed by analysts at Wolfe Research. They now have a $275.00 price target on the stock.
• 1/5/2026 – Amazon.com had its “outperform” rating reaffirmed by analysts at Evercore ISI.
• 1/5/2026 – Amazon.com had its “buy” rating reaffirmed by analysts at Jefferies Financial Group Inc.. They now have a $300.00 price target on the stock, up previously from $275.00.
• 1/1/2026 – Amazon.com was downgraded by analysts at Zacks Research from a “strong-buy” rating to a “hold” rating.
• 12/29/2025 – Amazon.com had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
• 12/22/2025 – Amazon.com had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
• 12/16/2025 – Amazon.com had its price target raised by analysts at BMO Capital Markets from $300.00 to $304.00. They now have an “outperform” rating on the stock.
• 12/15/2025 – Amazon.com had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
• 12/12/2025 – Amazon.com had its “buy” rating reaffirmed by analysts at JPMorgan Chase & Co.. They now have a $305.00 price target on the stock.
• 12/11/2025 – Amazon.com had its “buy” rating reaffirmed by analysts at TD Cowen. They now have a $300.00 price target on the stock.
• 12/10/2025 – Amazon.com was upgraded by analysts at Guggenheim to a “strong-buy” rating.
• 12/9/2025 – Amazon.com is now covered by analysts at Guggenheim. They set a “buy” rating and a $300.00 price target on the stock.
• 12/8/2025 – Amazon.com had its price target raised by analysts at Desjardins to $218.00.
• 12/8/2025 – Amazon.com had its “buy” rating reaffirmed by analysts at Jefferies Financial Group Inc..
• 12/5/2025 – Amazon.com was given a new $300.00 price target on by analysts at UBS Group AG.
• 12/5/2025 – Amazon.com had its “outperform” rating reaffirmed by analysts at BMO Capital Markets.
• 12/5/2025 – Amazon.com had its “overweight” rating reaffirmed by analysts at KeyCorp.
• 12/4/2025 – Amazon.com had its “buy” rating reaffirmed by analysts at Rosenblatt Securities. They now have a $305.00 price target on the stock.
• 12/3/2025 – Amazon.com had its “overweight” rating reaffirmed by analysts at Piper Sandler.
• 12/3/2025 – Amazon.com had its “overweight” rating reaffirmed by analysts at Cantor Fitzgerald.
• 12/3/2025 – Amazon.com had its “outperform” rating reaffirmed by analysts at Wedbush. They now have a $340.00 price target on the stock.
• 12/3/2025 – Amazon.com had its “market outperform” rating reaffirmed by analysts at Citizens Jmp. They now have a $300.00 price target on the stock.
• 12/3/2025 – Amazon.com had its price target raised by analysts at Bank of America Corporation from $272.00 to $303.00. They now have a “buy” rating on the stock.
• 12/2/2025 – Amazon.com had its “overweight” rating reaffirmed by analysts at Wells Fargo & Company. They now have a $295.00 price target on the stock, up previously from $292.00.
• 12/2/2025 – Amazon.com had its “buy” rating reaffirmed by analysts at JPMorgan Chase & Co.. They now have a $305.00 price target on the stock.
• 12/2/2025 – Amazon.com had its “buy” rating reaffirmed by analysts at Royal Bank Of Canada. They now have a $300.00 price target on the stock.
• 12/1/2025 – Amazon.com had its “buy (b-)” rating reaffirmed by analysts at Weiss Ratings.
• 12/1/2025 – Amazon.com had its “outperform” rating reaffirmed by analysts at Oppenheimer Holdings, Inc.. They now have a $305.00 price target on the stock, up previously from $290.00.
• 11/26/2025 – Amazon.com had its “overweight” rating reaffirmed by analysts at Citigroup Inc..
• 11/25/2025 – Amazon.com had its “buy (b-)” rating reaffirmed by analysts at Weiss Ratings.
• 11/25/2025 – Amazon.com had its “buy” rating reaffirmed by analysts at Cowen Inc.
• 11/25/2025 – Amazon.com had its “buy” rating reaffirmed by analysts at Rosenblatt Securities. They now have a $305.00 price target on the stock.
• 11/24/2025 – Amazon.com is now covered by analysts at BNP Paribas. They set an “outperform” rating on the stock.
• 11/24/2025 – Amazon.com is now covered by analysts at BNP Paribas Exane. They set an “outperform” rating on the stock.

Insider Transactions at Amazon.com

In related news, Director Daniel P. Huttenlocher sold 1,237 shares of the business’s stock in a transaction dated Thursday, November 20th. The stock was sold at an average price of $226.61, for a total transaction of $280,316.57. Following the transaction, the director directly owned 26,148 shares in the company, valued at $5,925,398.28. The trade was a 4.52% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this link. Also, CEO Andrew R. Jassy sold 19,872 shares of Amazon.com stock in a transaction that occurred on Friday, November 21st. The stock was sold at an average price of $216.94, for a total value of $4,311,031.68. Following the sale, the chief executive officer directly owned 2,208,310 shares in the company, valued at $479,070,771.40. The trade was a 0.89% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders have sold 79,734 shares of company stock worth $18,534,017. Insiders own 10.80% of the company’s stock.

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.