MassMutual Private Wealth & Trust FSB lessened its position in Amazon.com, Inc. (NASDAQ:AMZN) by 1.8% during the 3rd quarter, Holdings Channel.com reports. The institutional investor owned 474,083 shares of the e-commerce giant’s stock after selling 8,855 shares during the quarter. Amazon.com accounts for approximately 2.7% of MassMutual Private Wealth & Trust FSB’s portfolio, making the stock its 5th biggest position. MassMutual Private Wealth & Trust FSB’s holdings in Amazon.com were worth $104,094,000 as of its most recent filing with the Securities and Exchange Commission.
Several other institutional investors also recently bought and sold shares of AMZN. Kingstone Capital Partners Texas LLC increased its stake in Amazon.com by 542,733.6% during the 2nd quarter. Kingstone Capital Partners Texas LLC now owns 132,641,388 shares of the e-commerce giant’s stock worth $29,100,194,000 after buying an additional 132,616,953 shares during the period. Norges Bank acquired a new position in shares of Amazon.com in the second quarter worth $27,438,011,000. Nuveen LLC purchased a new stake in shares of Amazon.com during the first quarter worth $11,674,091,000. Vanguard Group Inc. raised its stake in shares of Amazon.com by 2.1% in the second quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock valued at $186,420,422,000 after acquiring an additional 17,447,045 shares in the last quarter. Finally, Laurel Wealth Advisors LLC boosted its holdings in Amazon.com by 22,085.8% in the second quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant’s stock valued at $2,671,634,000 after purchasing an additional 12,122,668 shares during the period. 72.20% of the stock is owned by institutional investors and hedge funds.
Key Stories Impacting Amazon.com
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Analyst upgrades and higher price targets — several firms have raised targets or reiterated bullish ratings (Scotiabank bumped its PT to $300; other shops keep AMZN as a top pick), offering a multi‑month upside case if AWS/AI momentum continues. Scotiabank adjusts PT on Amazon to $300
- Positive Sentiment: AI / AWS bullish narrative — analysts (e.g., Bernstein) and social chatter highlight AWS revenue acceleration and AI workloads as high‑margin growth drivers that could re‑rate the stock over 2026. Amazon seen as strong AI bull case (Bernstein)
- Positive Sentiment: Options/pricing signals show potential contrarian upside — high near‑term put yields suggest hedging demand and a possible oversold setup ahead of earnings, which some traders read as an opportunity for a post‑earnings rally. Is Amazon Too Cheap Ahead of Earnings? (Barchart)
- Positive Sentiment: Product and commerce expansion — operational moves like Dash Cart payment upgrades and UK quick‑commerce pilots support longer‑term retail convenience gains that could improve margins/retention over time. Amazon adds more payment options to Dash Cart
- Neutral Sentiment: Near‑term trading strategies vary — some investors are buying ahead of earnings for a “catch‑up” trade while others prefer to wait for the report to avoid a sell‑the‑news move; the upcoming Q4 print is the main catalyst. 2 Ways to Trade Amazon Ahead of Earnings (MarketBeat)
- Negative Sentiment: Tariff‑driven price pressure — CEO Andy Jassy said tariffs are starting to “creep” into consumer prices as pre‑bought inventory runs down, a development that can hurt demand and squeeze third‑party seller dynamics on the platform. Tariffs starting to bump up product prices (Reuters)
- Negative Sentiment: Macro / market headwinds — a tech‑led selloff tied to geopolitical rhetoric weighed on the Magnificent Seven broadly, making AMZN more sensitive to headline risk today. Tech stocks lead selloff amid rhetoric (Investopedia)
- Negative Sentiment: Insider selling — publicly reported insider sales have been heavy recently (multiple executives selling), which can be perceived negatively by some investors even if sales are for diversification or tax reasons. QuiverQuant: Insider activity and AMZN analysis
Insider Transactions at Amazon.com
Amazon.com Trading Down 3.4%
NASDAQ AMZN opened at $231.00 on Wednesday. The firm’s fifty day moving average price is $231.91 and its 200 day moving average price is $228.84. Amazon.com, Inc. has a 12 month low of $161.38 and a 12 month high of $258.60. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. The company has a market capitalization of $2.47 trillion, a price-to-earnings ratio of 32.63, a price-to-earnings-growth ratio of 1.50 and a beta of 1.37.
Amazon.com (NASDAQ:AMZN – Get Free Report) last announced its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, beating analysts’ consensus estimates of $1.57 by $0.38. The firm had revenue of $180.17 billion during the quarter, compared to analysts’ expectations of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. Amazon.com’s quarterly revenue was up 13.4% compared to the same quarter last year. During the same period in the previous year, the company earned $1.43 earnings per share. On average, sell-side analysts expect that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.
Analyst Upgrades and Downgrades
Several equities research analysts have weighed in on AMZN shares. TD Cowen upped their price target on Amazon.com from $300.00 to $315.00 and gave the stock a “buy” rating in a report on Tuesday, January 13th. Pivotal Research raised their target price on shares of Amazon.com from $285.00 to $300.00 and gave the company a “buy” rating in a report on Friday, October 31st. China Renaissance lifted their price target on shares of Amazon.com from $278.00 to $300.00 and gave the stock a “buy” rating in a research note on Monday, November 3rd. Rothschild Redb downgraded shares of Amazon.com from a “strong-buy” rating to a “hold” rating in a research report on Tuesday, November 18th. Finally, Piper Sandler restated an “overweight” rating on shares of Amazon.com in a report on Wednesday, December 3rd. One research analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and four have assigned a Hold rating to the company. Based on data from MarketBeat, Amazon.com has a consensus rating of “Moderate Buy” and a consensus target price of $296.41.
Get Our Latest Stock Analysis on AMZN
About Amazon.com
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
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