Amazon.com (NASDAQ:AMZN) Given New $230.00 Price Target at Rothschild & Co Redburn

Amazon.com (NASDAQ:AMZN) had its price target decreased by equities researchers at Rothschild & Co Redburn from $250.00 to $230.00 in a research report issued on Wednesday,MarketScreener reports. The brokerage currently has a “neutral” rating on the e-commerce giant’s stock. Rothschild & Co Redburn’s price target would suggest a potential upside of 0.28% from the company’s previous close.

Several other research firms have also issued reports on AMZN. Robert W. Baird set a $285.00 price target on shares of Amazon.com and gave the stock an “outperform” rating in a research report on Friday, October 31st. New Street Research boosted their price target on Amazon.com from $340.00 to $350.00 and gave the company a “buy” rating in a research note on Thursday, January 8th. Weiss Ratings reaffirmed a “buy (b)” rating on shares of Amazon.com in a report on Monday, December 29th. Wedbush reissued an “outperform” rating and set a $340.00 price objective on shares of Amazon.com in a report on Wednesday, December 3rd. Finally, The Goldman Sachs Group boosted their price objective on Amazon.com from $290.00 to $300.00 and gave the company a “buy” rating in a research report on Wednesday, January 14th. One investment analyst has rated the stock with a Strong Buy rating, fifty-seven have given a Buy rating and four have given a Hold rating to the stock. According to MarketBeat.com, Amazon.com currently has a consensus rating of “Moderate Buy” and a consensus price target of $295.82.

Amazon.com Price Performance

NASDAQ AMZN opened at $229.37 on Wednesday. The stock has a 50-day simple moving average of $231.91 and a 200 day simple moving average of $228.84. Amazon.com has a twelve month low of $161.38 and a twelve month high of $258.60. The stock has a market capitalization of $2.45 trillion, a PE ratio of 32.38, a P/E/G ratio of 1.50 and a beta of 1.37. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. The company had revenue of $180.17 billion during the quarter, compared to analyst estimates of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The company’s quarterly revenue was up 13.4% compared to the same quarter last year. During the same period in the previous year, the company earned $1.43 earnings per share. Research analysts anticipate that Amazon.com will post 6.31 EPS for the current year.

Insider Transactions at Amazon.com

In other Amazon.com news, Director Daniel P. Huttenlocher sold 1,237 shares of Amazon.com stock in a transaction on Thursday, November 20th. The stock was sold at an average price of $226.61, for a total transaction of $280,316.57. Following the completion of the transaction, the director directly owned 26,148 shares of the company’s stock, valued at approximately $5,925,398.28. This trade represents a 4.52% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link. Also, CEO Andrew R. Jassy sold 19,872 shares of the company’s stock in a transaction dated Friday, November 21st. The stock was sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the completion of the sale, the chief executive officer directly owned 2,208,310 shares in the company, valued at approximately $479,070,771.40. The trade was a 0.89% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders sold 79,734 shares of company stock valued at $18,534,017. 10.80% of the stock is owned by insiders.

Institutional Inflows and Outflows

A number of institutional investors have recently modified their holdings of the company. Lifelong Wealth Advisors Inc. raised its holdings in shares of Amazon.com by 2.4% in the fourth quarter. Lifelong Wealth Advisors Inc. now owns 1,740 shares of the e-commerce giant’s stock valued at $402,000 after buying an additional 41 shares during the last quarter. Marquette Asset Management LLC increased its position in Amazon.com by 5.1% in the 4th quarter. Marquette Asset Management LLC now owns 886 shares of the e-commerce giant’s stock valued at $205,000 after acquiring an additional 43 shares in the last quarter. Barlow Wealth Partners Inc. raised its stake in shares of Amazon.com by 0.4% in the second quarter. Barlow Wealth Partners Inc. now owns 12,565 shares of the e-commerce giant’s stock worth $2,763,000 after acquiring an additional 44 shares during the last quarter. Western Financial Corp CA raised its stake in shares of Amazon.com by 1.5% in the fourth quarter. Western Financial Corp CA now owns 3,076 shares of the e-commerce giant’s stock worth $710,000 after acquiring an additional 44 shares during the last quarter. Finally, Ridgecrest Wealth Partners LLC lifted its position in shares of Amazon.com by 0.5% during the second quarter. Ridgecrest Wealth Partners LLC now owns 8,399 shares of the e-commerce giant’s stock worth $1,843,000 after purchasing an additional 45 shares in the last quarter. Institutional investors own 72.20% of the company’s stock.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Bull case centers on AWS and AI — investors are betting AWS will re-accelerate Amazon’s profit cycle as AI workloads grow, a narrative repeated across market coverage and investor discussions. Amazon Investors Bet on AWS to Pull the Stock Out of Its Malaise
• Positive Sentiment: Analyst support: some firms are raising price targets and reiterating buy/outperform views (Scotiabank raised its PT to $300), which gives technical and fundamental supporters ammunition to buy dips. Scotiabank Adjusts PT on Amazon
• Positive Sentiment: Product & infrastructure initiatives (Alexa+ rollout, Trainium chips, AWS partnerships and power‑grid commitments) support the long-term AI/cloud thesis that underpins revenue and margin upside. Amazon Joins Microsoft In Pledge To Self-Fund Power Grids
• Neutral Sentiment: Upcoming earnings are the near-term catalyst — the stock has been range‑bound and many investors are positioning either to buy a post‑earnings breakout or wait for confirmation. MarketBeat outlines common pre-earnings trading approaches. 2 Ways to Trade Amazon Ahead of Earnings
• Neutral Sentiment: Options market signal — elevated put yields and other derivatives flow suggest the market is hedging for downside but also imply asymmetric upside if earnings surprise. Is Amazon Too Cheap Ahead Of Earnings?
• Negative Sentiment: Tariff-related price pressure — CEO Andy Jassy warned tariffs are beginning to “creep” into product prices as sellers run out of pre-tariff inventory; that raises concerns about margin/volume dynamics in the retail business and contributed to today’s weakness. Amazon CEO Jassy says Trump’s tariffs have started to ‘creep’ into prices
• Negative Sentiment: Analyst caution: Raymond James trimmed its target and highlighted “agentic commerce” headwinds for Amazon’s AI/commerce roadmap — a signal that some sell‑side desks see execution or timing risks. Raymond James Trims Amazon Target
• Negative Sentiment: Broader macro/headline risk (geopolitics, Ray Dalio warnings about capital flows) is prompting rotation out of big tech into safer assets, amplifying AMZN’s intraday downside even where company fundamentals remain intact. AAPL, AMZN and GOOG Forecast

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.