Head to Head Review: Leafly (OTC:LFLY) & Semrush (NASDAQ:SEMR)

Leafly (OTC:LFLY) and Semrush (NASDAQ:SEMR) are both small-cap medical companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, analyst recommendations, profitability, dividends, institutional ownership, earnings and valuation.

Earnings & Valuation

This table compares Leafly and Semrush”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Leafly	$35.87 million	3.24	-$9.50 million	($1.60)	-23.13
Semrush	$428.63 million	4.10	$950,000.00	($0.02)	-591.25

Semrush has higher revenue and earnings than Leafly. Semrush is trading at a lower price-to-earnings ratio than Leafly, indicating that it is currently the more affordable of the two stocks.

Volatility & Risk

Leafly has a beta of 1.12, indicating that its stock price is 12% more volatile than the S&P 500. Comparatively, Semrush has a beta of 1.6, indicating that its stock price is 60% more volatile than the S&P 500.

Analyst Ratings

This is a summary of recent recommendations and price targets for Leafly and Semrush, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Leafly	0	0	0	0	0.00
Semrush	0	5	1	1	2.43

Semrush has a consensus price target of $12.00, indicating a potential upside of 1.48%. Given Semrush’s stronger consensus rating and higher possible upside, analysts clearly believe Semrush is more favorable than Leafly.

Profitability

This table compares Leafly and Semrush’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Leafly	-14.65%	N/A	-25.26%
Semrush	3.29%	4.93%	3.29%

Institutional and Insider Ownership

15.6% of Leafly shares are held by institutional investors. Comparatively, 32.9% of Semrush shares are held by institutional investors. 6.9% of Leafly shares are held by insiders. Comparatively, 55.6% of Semrush shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

Semrush beats Leafly on 15 of the 15 factors compared between the two stocks.

About Leafly

Leafly Holdings, Inc. owns and operates a platform to provide consumers with cannabis information and connects consumers to cannabis brands and licensed retailers. The company offers subscription-based marketplace listings, digital advertising solutions, and software as a service-based tools to cannabis retailers; and information, reviews, menus, and ordering and delivery options to its audience through its website and mobile applications. Leafly Holdings, Inc. was founded in 2010 and is headquartered in Seattle, Washington.

About Semrush

Semrush Holdings, Inc. develops an online visibility management software-as-a-service platform in the United States, the United Kingdom, and internationally. The company enables companies to identify and reach the right audience for their content through the right channels. Its platform enables the company's customers to understand trends and act upon insights to enhance the online visibility, and drive traffic to their websites and social media pages, as well as online listings, distribute targeted content to their customers, and measure the digital marketing campaigns. The company serves small and midsize businesses, enterprises, and marketing agencies, including consumer internet, digital media, education, financial services, healthcare, retail, software, telecommunications, and others. Semrush Holdings, Inc. was founded in 2008 and is headquartered in Boston, Massachusetts.