North Star Asset Management Inc. Has $13.19 Million Holdings in Salesforce Inc. $CRM

North Star Asset Management Inc. increased its position in Salesforce Inc. (NYSE:CRM) by 15.1% during the second quarter, according to the company in its most recent 13F filing with the SEC. The firm owned 48,383 shares of the CRM provider’s stock after purchasing an additional 6,348 shares during the quarter. North Star Asset Management Inc.’s holdings in Salesforce were worth $13,194,000 as of its most recent SEC filing.

Other institutional investors and hedge funds have also recently modified their holdings of the company. Coign Capital Advisors LLC increased its stake in shares of Salesforce by 1.7% during the first quarter. Coign Capital Advisors LLC now owns 2,183 shares of the CRM provider’s stock worth $586,000 after purchasing an additional 37 shares during the period. Staley Capital Advisers Inc. grew its stake in Salesforce by 1.1% during the first quarter. Staley Capital Advisers Inc. now owns 3,343 shares of the CRM provider’s stock worth $897,000 after buying an additional 38 shares in the last quarter. KDT Advisors LLC increased its holdings in Salesforce by 4.1% in the 1st quarter. KDT Advisors LLC now owns 967 shares of the CRM provider’s stock valued at $260,000 after buying an additional 38 shares during the period. Scott & Selber Inc. boosted its position in shares of Salesforce by 0.7% during the 2nd quarter. Scott & Selber Inc. now owns 5,850 shares of the CRM provider’s stock worth $1,595,000 after acquiring an additional 39 shares in the last quarter. Finally, Hanson & Doremus Investment Management lifted its position in shares of Salesforce by 6.9% during the 2nd quarter. Hanson & Doremus Investment Management now owns 607 shares of the CRM provider’s stock worth $166,000 after buying an additional 39 shares during the last quarter. 80.43% of the stock is currently owned by institutional investors and hedge funds.

Insider Buying and Selling at Salesforce

In other news, Director David Blair Kirk acquired 3,400 shares of the business’s stock in a transaction dated Tuesday, September 9th. The stock was purchased at an average price of $254.66 per share, for a total transaction of $865,844.00. Following the completion of the transaction, the director directly owned 3,824 shares in the company, valued at approximately $973,819.84. This trade represents a 801.89% increase in their position. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. Also, CEO Marc Benioff sold 2,250 shares of Salesforce stock in a transaction dated Monday, September 22nd. The stock was sold at an average price of $248.19, for a total value of $558,427.50. Following the completion of the transaction, the chief executive officer owned 11,911,571 shares of the company’s stock, valued at approximately $2,956,332,806.49. This represents a 0.02% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 58,622 shares of company stock worth $14,501,123 in the last three months. Insiders own 3.00% of the company’s stock.

Analysts Set New Price Targets

A number of brokerages recently weighed in on CRM. Weiss Ratings restated a “hold (c+)” rating on shares of Salesforce in a research report on Monday, November 17th. Royal Bank Of Canada cut their target price on Salesforce from $275.00 to $250.00 and set a “sector perform” rating on the stock in a research report on Thursday, September 4th. Needham & Company LLC reaffirmed a “buy” rating and issued a $400.00 target price on shares of Salesforce in a research report on Thursday, October 16th. Barclays cut their target price on Salesforce from $347.00 to $316.00 and set an “overweight” rating on the stock in a report on Monday, August 18th. Finally, Cantor Fitzgerald reaffirmed an “overweight” rating on shares of Salesforce in a report on Wednesday, November 12th. Twenty-five investment analysts have rated the stock with a Buy rating, thirteen have assigned a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average price target of $323.51.

Salesforce Stock Performance

NYSE CRM opened at $226.70 on Tuesday. The company has a quick ratio of 1.12, a current ratio of 1.12 and a debt-to-equity ratio of 0.14. The company has a 50-day simple moving average of $244.48 and a two-hundred day simple moving average of $255.57. The firm has a market cap of $215.82 billion, a price-to-earnings ratio of 32.95, a PEG ratio of 2.11 and a beta of 1.19. Salesforce Inc. has a 12-month low of $221.96 and a 12-month high of $369.00.

Salesforce (NYSE:CRM) last announced its earnings results on Wednesday, September 3rd. The CRM provider reported $2.91 EPS for the quarter, beating analysts’ consensus estimates of $2.78 by $0.13. Salesforce had a net margin of 16.87% and a return on equity of 13.27%. The firm had revenue of $10.24 billion for the quarter, compared to analysts’ expectations of $10.14 billion. During the same quarter in the previous year, the business posted $2.56 EPS. The company’s quarterly revenue was up 9.8% on a year-over-year basis. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. On average, equities analysts forecast that Salesforce Inc. will post 7.46 EPS for the current year.

Salesforce Announces Dividend

The company also recently disclosed a quarterly dividend, which was paid on Thursday, October 9th. Stockholders of record on Wednesday, September 17th were given a dividend of $0.416 per share. This represents a $1.66 annualized dividend and a dividend yield of 0.7%. The ex-dividend date was Wednesday, September 17th. Salesforce’s dividend payout ratio (DPR) is presently 24.13%.

Salesforce Company Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.