Salesforce (NYSE:CRM) Stock Price Down 1% – Time to Sell?

Salesforce Inc. (NYSE:CRM) shares fell 1% during mid-day trading on Thursday . The company traded as low as $223.30 and last traded at $225.53. 7,491,260 shares changed hands during mid-day trading, a decline of 3% from the average session volume of 7,715,083 shares. The stock had previously closed at $227.88.

Analyst Upgrades and Downgrades

Several research firms have weighed in on CRM. Oppenheimer decreased their price target on shares of Salesforce from $370.00 to $315.00 and set an “outperform” rating on the stock in a research report on Tuesday, August 26th. Macquarie reaffirmed a “neutral” rating and issued a $250.00 price objective on shares of Salesforce in a research note on Thursday, October 16th. Northland Securities downgraded Salesforce from an “outperform” rating to a “market perform” rating and set a $264.00 price objective for the company. in a research note on Tuesday, October 14th. Piper Sandler reissued an “overweight” rating and set a $315.00 price target on shares of Salesforce in a research note on Thursday, October 16th. Finally, Wall Street Zen downgraded Salesforce from a “buy” rating to a “hold” rating in a research report on Saturday, November 8th. Twenty-five research analysts have rated the stock with a Buy rating, thirteen have given a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average target price of $323.51.

Salesforce Trading Up 0.6%

The business’s 50-day simple moving average is $244.80 and its two-hundred day simple moving average is $256.22. The firm has a market capitalization of $215.87 billion, a price-to-earnings ratio of 32.96, a PEG ratio of 2.11 and a beta of 1.19. The company has a quick ratio of 1.12, a current ratio of 1.12 and a debt-to-equity ratio of 0.14.

Salesforce (NYSE:CRM) last posted its quarterly earnings results on Wednesday, September 3rd. The CRM provider reported $2.91 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $2.78 by $0.13. The firm had revenue of $10.24 billion during the quarter, compared to the consensus estimate of $10.14 billion. Salesforce had a return on equity of 13.27% and a net margin of 16.87%.The firm’s quarterly revenue was up 9.8% compared to the same quarter last year. During the same quarter in the previous year, the business earned $2.56 earnings per share. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. Equities analysts forecast that Salesforce Inc. will post 7.46 earnings per share for the current year.

Salesforce Dividend Announcement

The company also recently disclosed a quarterly dividend, which was paid on Thursday, October 9th. Stockholders of record on Wednesday, September 17th were given a dividend of $0.416 per share. The ex-dividend date was Wednesday, September 17th. This represents a $1.66 dividend on an annualized basis and a dividend yield of 0.7%. Salesforce’s payout ratio is currently 24.13%.

Insider Activity at Salesforce

In related news, CEO Marc Benioff sold 122 shares of Salesforce stock in a transaction on Monday, November 3rd. The stock was sold at an average price of $259.00, for a total transaction of $31,598.00. Following the completion of the sale, the chief executive officer directly owned 11,911,571 shares of the company’s stock, valued at $3,085,096,889. The trade was a 0.00% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Over the last ninety days, insiders sold 60,872 shares of company stock valued at $15,058,156. 3.00% of the stock is currently owned by company insiders.

Institutional Investors Weigh In On Salesforce

Institutional investors have recently added to or reduced their stakes in the stock. Painted Porch Advisors LLC increased its stake in Salesforce by 260.0% during the 2nd quarter. Painted Porch Advisors LLC now owns 90 shares of the CRM provider’s stock worth $25,000 after acquiring an additional 65 shares during the period. Marquette Asset Management LLC acquired a new position in Salesforce in the 3rd quarter valued at approximately $26,000. Evolution Wealth Management Inc. acquired a new position in shares of Salesforce in the second quarter worth approximately $27,000. Texas Capital Bancshares Inc TX bought a new stake in shares of Salesforce in the 3rd quarter valued at $28,000. Finally, CBIZ Investment Advisory Services LLC grew its holdings in Salesforce by 314.8% during the 1st quarter. CBIZ Investment Advisory Services LLC now owns 112 shares of the CRM provider’s stock worth $30,000 after acquiring an additional 85 shares during the period. 80.43% of the stock is owned by institutional investors.

Salesforce Company Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.