Willis Investment Counsel Takes $947,000 Position in Zebra Technologies Corporation $ZBRA

Willis Investment Counsel acquired a new stake in shares of Zebra Technologies Corporation (NASDAQ:ZBRA) during the second quarter, according to its most recent filing with the SEC. The fund acquired 3,070 shares of the industrial products company’s stock, valued at approximately $947,000.

Other institutional investors have also added to or reduced their stakes in the company. Trust Co. of Toledo NA OH purchased a new stake in Zebra Technologies in the 2nd quarter worth approximately $25,000. Zions Bancorporation National Association UT bought a new position in shares of Zebra Technologies in the first quarter worth $27,000. Cary Street Partners Investment Advisory LLC bought a new position in shares of Zebra Technologies in the first quarter worth $29,000. Brooklyn Investment Group raised its position in shares of Zebra Technologies by 101.9% in the first quarter. Brooklyn Investment Group now owns 107 shares of the industrial products company’s stock worth $30,000 after buying an additional 54 shares in the last quarter. Finally, Blue Trust Inc. boosted its stake in Zebra Technologies by 81.7% during the second quarter. Blue Trust Inc. now owns 109 shares of the industrial products company’s stock valued at $34,000 after buying an additional 49 shares during the period. Hedge funds and other institutional investors own 91.03% of the company’s stock.

Analyst Upgrades and Downgrades

ZBRA has been the topic of several recent analyst reports. Needham & Company LLC raised their price target on Zebra Technologies from $325.00 to $345.00 and gave the company a “buy” rating in a report on Wednesday, August 6th. Morgan Stanley lifted their target price on shares of Zebra Technologies from $280.00 to $300.00 and gave the company an “equal weight” rating in a research report on Wednesday, August 6th. Weiss Ratings reissued a “hold (c)” rating on shares of Zebra Technologies in a report on Wednesday, October 8th. Barclays dropped their price objective on shares of Zebra Technologies from $375.00 to $360.00 and set an “overweight” rating for the company in a report on Wednesday, October 29th. Finally, Zacks Research cut Zebra Technologies from a “hold” rating to a “strong sell” rating in a research note on Tuesday, November 11th. One analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating, five have given a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and a consensus target price of $354.00.

Insiders Place Their Bets

In related news, Director Satish Dhanasekaran purchased 1,000 shares of Zebra Technologies stock in a transaction that occurred on Tuesday, November 18th. The shares were acquired at an average cost of $233.12 per share, for a total transaction of $233,120.00. Following the transaction, the director directly owned 3,356 shares in the company, valued at $782,350.72. The trade was a 42.44% increase in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. 0.84% of the stock is owned by corporate insiders.

Zebra Technologies Price Performance

ZBRA stock opened at $228.40 on Friday. The firm has a market cap of $11.57 billion, a P/E ratio of 23.02 and a beta of 1.80. The firm’s fifty day moving average is $285.60 and its 200 day moving average is $300.18. Zebra Technologies Corporation has a 52 week low of $205.73 and a 52 week high of $427.76. The company has a debt-to-equity ratio of 0.56, a quick ratio of 1.03 and a current ratio of 1.61.

Zebra Technologies (NASDAQ:ZBRA) last posted its quarterly earnings results on Tuesday, October 28th. The industrial products company reported $3.88 earnings per share (EPS) for the quarter, beating the consensus estimate of $3.75 by $0.13. Zebra Technologies had a net margin of 9.74% and a return on equity of 18.08%. The business had revenue of $1.32 billion during the quarter, compared to analyst estimates of $1.32 billion. During the same period in the prior year, the business posted $3.49 earnings per share. The company’s revenue was up 5.2% on a year-over-year basis. Zebra Technologies has set its Q4 2025 guidance at 4.200-4.400 EPS. FY 2025 guidance at 15.800-15.800 EPS. Research analysts predict that Zebra Technologies Corporation will post 13.71 earnings per share for the current year.

Zebra Technologies announced that its Board of Directors has authorized a stock buyback plan on Tuesday, August 5th that authorizes the company to repurchase $250.00 million in shares. This repurchase authorization authorizes the industrial products company to reacquire up to 1.4% of its stock through open market purchases. Stock repurchase plans are typically a sign that the company’s board believes its stock is undervalued.

About Zebra Technologies

Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Asset Intelligence & Tracking, and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and temperature-monitoring labels primarily used in vaccine distribution.