Salesforce Inc. $CRM Shares Purchased by Prudential PLC

Prudential PLC raised its stake in shares of Salesforce Inc. (NYSE:CRM) by 19.4% during the second quarter, HoldingsChannel reports. The fund owned 156,714 shares of the CRM provider’s stock after acquiring an additional 25,505 shares during the quarter. Prudential PLC’s holdings in Salesforce were worth $42,734,000 as of its most recent SEC filing.

Several other hedge funds and other institutional investors also recently modified their holdings of CRM. Brighton Jones LLC lifted its holdings in Salesforce by 13.7% during the 4th quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock worth $8,582,000 after buying an additional 3,102 shares during the last quarter. Revolve Wealth Partners LLC increased its holdings in shares of Salesforce by 12.6% in the 4th quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock valued at $611,000 after acquiring an additional 205 shares during the last quarter. Bison Wealth LLC raised its position in shares of Salesforce by 9.0% during the 4th quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock valued at $747,000 after acquiring an additional 184 shares in the last quarter. Ignite Planners LLC lifted its stake in Salesforce by 21.5% during the first quarter. Ignite Planners LLC now owns 1,851 shares of the CRM provider’s stock worth $498,000 after purchasing an additional 327 shares during the last quarter. Finally, PFG Advisors boosted its holdings in Salesforce by 6.0% in the first quarter. PFG Advisors now owns 2,761 shares of the CRM provider’s stock worth $741,000 after purchasing an additional 157 shares during the period. Institutional investors own 80.43% of the company’s stock.

Insider Transactions at Salesforce

In other Salesforce news, CEO Marc Benioff sold 2,250 shares of the business’s stock in a transaction dated Monday, September 15th. The shares were sold at an average price of $242.39, for a total transaction of $545,377.50. Following the sale, the chief executive officer directly owned 11,911,571 shares in the company, valued at approximately $2,887,245,694.69. The trade was a 0.02% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Also, Director David Blair Kirk purchased 3,400 shares of Salesforce stock in a transaction dated Tuesday, September 9th. The stock was bought at an average cost of $254.66 per share, with a total value of $865,844.00. Following the completion of the purchase, the director owned 3,824 shares in the company, valued at approximately $973,819.84. This trade represents a 801.89% increase in their position. The disclosure for this purchase is available in the SEC filing. Insiders sold a total of 63,122 shares of company stock valued at $15,615,413 in the last quarter. 3.00% of the stock is currently owned by insiders.

Analyst Ratings Changes

A number of analysts have weighed in on the stock. Wedbush reissued an “outperform” rating and set a $375.00 target price on shares of Salesforce in a report on Thursday, October 16th. JMP Securities reiterated a “market outperform” rating and set a $430.00 price objective on shares of Salesforce in a research note on Friday, October 17th. Canaccord Genuity Group cut their target price on shares of Salesforce from $350.00 to $300.00 and set a “buy” rating on the stock in a report on Thursday, September 4th. JPMorgan Chase & Co. lowered their target price on Salesforce from $380.00 to $365.00 and set an “overweight” rating for the company in a report on Thursday, September 4th. Finally, Northland Securities downgraded Salesforce from an “outperform” rating to a “market perform” rating and set a $264.00 price target on the stock. in a report on Tuesday, October 14th. Twenty-five equities research analysts have rated the stock with a Buy rating, thirteen have issued a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and an average price target of $323.51.

Salesforce Stock Performance

Shares of NYSE CRM opened at $227.59 on Thursday. Salesforce Inc. has a 12-month low of $225.06 and a 12-month high of $369.00. The company has a market cap of $216.67 billion, a PE ratio of 33.08, a P/E/G ratio of 2.11 and a beta of 1.19. The stock has a 50 day simple moving average of $245.53 and a 200-day simple moving average of $256.75. The company has a current ratio of 1.12, a quick ratio of 1.12 and a debt-to-equity ratio of 0.14.

Salesforce (NYSE:CRM) last announced its earnings results on Wednesday, September 3rd. The CRM provider reported $2.91 earnings per share for the quarter, beating the consensus estimate of $2.78 by $0.13. Salesforce had a return on equity of 13.27% and a net margin of 16.87%.The firm had revenue of $10.24 billion for the quarter, compared to the consensus estimate of $10.14 billion. During the same quarter in the previous year, the business earned $2.56 EPS. The firm’s revenue for the quarter was up 9.8% on a year-over-year basis. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. On average, equities research analysts forecast that Salesforce Inc. will post 7.46 EPS for the current year.

Salesforce Announces Dividend

The business also recently announced a quarterly dividend, which was paid on Thursday, October 9th. Investors of record on Wednesday, September 17th were given a $0.416 dividend. This represents a $1.66 dividend on an annualized basis and a yield of 0.7%. The ex-dividend date was Wednesday, September 17th. Salesforce’s dividend payout ratio is currently 24.13%.

Salesforce Company Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.