Greenlane (NASDAQ:GNLN – Get Free Report) and J. M. Smucker (NYSE:SJM – Get Free Report) are both consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, earnings, risk, analyst recommendations, dividends, institutional ownership and profitability.
Profitability
This table compares Greenlane and J. M. Smucker’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Greenlane | -532.82% | -164.19% | -85.38% |
| J. M. Smucker | -16.75% | 15.41% | 5.55% |
Analyst Ratings
This is a breakdown of recent ratings for Greenlane and J. M. Smucker, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Greenlane | 1 | 0 | 0 | 0 | 1.00 |
| J. M. Smucker | 1 | 7 | 8 | 1 | 2.53 |
Valuation & Earnings
This table compares Greenlane and J. M. Smucker”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Greenlane | $13.27 million | 0.31 | -$17.64 million | ($255.77) | -0.01 |
| J. M. Smucker | $8.71 billion | 1.30 | -$1.23 billion | ($13.71) | -7.77 |
Greenlane has higher earnings, but lower revenue than J. M. Smucker. J. M. Smucker is trading at a lower price-to-earnings ratio than Greenlane, indicating that it is currently the more affordable of the two stocks.
Insider and Institutional Ownership
14.0% of Greenlane shares are held by institutional investors. Comparatively, 81.7% of J. M. Smucker shares are held by institutional investors. 0.2% of Greenlane shares are held by insiders. Comparatively, 2.2% of J. M. Smucker shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Risk and Volatility
Greenlane has a beta of 1.75, meaning that its stock price is 75% more volatile than the S&P 500. Comparatively, J. M. Smucker has a beta of 0.24, meaning that its stock price is 76% less volatile than the S&P 500.
Summary
J. M. Smucker beats Greenlane on 12 of the 15 factors compared between the two stocks.
About Greenlane
Greenlane Holdings, Inc. develops and distributes cannabis accessories, vape solutions, and lifestyle products in the United States, Canada, and Europe. It operates in two segments, Consumer Goods and Industrial Goods. The company provides consumption accessories, vaporizers, pipes, rolling papers, grinders, and apparel lines, as well as bubblers, rigs, other smoking and vaporization related accessories, and merchandise. It offers its products under the Groove, Eyce, DaVinci, Higher Standards, Pollen Gear, Marley Natural, and Keith Haring brands. The company also operates e-commerce websites, such as Vapor.com, Vaposhop.com, DaVinciVaporizer.com, PuffItUp.com, HigherStandards.com, EyceMolds.com, and MarleyNaturalShop.com. It serves customers through smoke shops, cannabis dispensaries, and specialty retailers. The company was founded in 2005 and is headquartered in Boca Raton, Florida.
About J. M. Smucker
The J. M. Smucker Company manufactures and markets branded food and beverage products worldwide. It operates in three segments: U.S. Retail Pet Foods, U.S. Retail Coffee, and U.S. Retail Consumer Foods. The company offers mainstream roast, ground, single serve, and premium coffee; peanut butter and specialty spreads; fruit spreads, toppings, and syrups; jelly products; nut mix products; shortening and oils; frozen sandwiches and snacks; pet food and pet snacks; and foodservice hot beverage, foodservice portion control, and flour products, as well as dog and cat food, frozen handheld products, juices and beverages, and baking mixes and ingredients. It provides its products under the Meow Mix, Milk-Bone, Pup-Peroni, Canine Carry Outs, Folgers, Café Bustelo, Dunkin', Folgers, Café Bustelo, 1850, Jif, Smucker's, Smucker's Uncrustables, Robin Hood, and Five Roses. The company sells its products through direct sales and brokers to food retailers, club stores, discount and dollar stores, online retailers, pet specialty stores, natural foods stores and distributors, drug stores, military commissaries, and mass merchandisers. Smucker Company was founded in 1897 and is headquartered in Orrville, Ohio.
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