Studio City Ih (NYSE:MSC – Get Free Report) and Madison Square Garden (NYSE:MSGS – Get Free Report) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, dividends, analyst recommendations, valuation and earnings.
Risk and Volatility
Studio City Ih has a beta of -0.17, meaning that its share price is 117% less volatile than the S&P 500. Comparatively, Madison Square Garden has a beta of 0.77, meaning that its share price is 23% less volatile than the S&P 500.
Institutional and Insider Ownership
68.9% of Madison Square Garden shares are held by institutional investors. 54.9% of Studio City Ih shares are held by company insiders. Comparatively, 19.1% of Madison Square Garden shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Studio City Ih | 1 | 0 | 0 | 0 | 1.00 |
| Madison Square Garden | 1 | 3 | 6 | 0 | 2.50 |
Madison Square Garden has a consensus target price of $260.50, indicating a potential upside of 18.08%. Given Madison Square Garden’s stronger consensus rating and higher probable upside, analysts plainly believe Madison Square Garden is more favorable than Studio City Ih.
Profitability
This table compares Studio City Ih and Madison Square Garden’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Studio City Ih | -10.13% | -10.36% | -2.21% |
| Madison Square Garden | -2.31% | -1.76% | -1.60% |
Valuation and Earnings
This table compares Studio City Ih and Madison Square Garden”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Studio City Ih | $687.15 million | 1.20 | -$105.83 million | ($0.34) | -11.47 |
| Madison Square Garden | $1.03 billion | 5.17 | -$22.44 million | ($0.98) | -225.11 |
Madison Square Garden has higher revenue and earnings than Studio City Ih. Madison Square Garden is trading at a lower price-to-earnings ratio than Studio City Ih, indicating that it is currently the more affordable of the two stocks.
Summary
Madison Square Garden beats Studio City Ih on 11 of the 14 factors compared between the two stocks.
About Studio City Ih
Studio City International Holdings Limited operates an entertainment resort in Macau. It operates Studio City Casino, comprising gaming tables, including tables for VIP rolling chip operations and gaming machines; and resort, which offers various non-gaming attractions, including figure-8 ferris wheel, night club and karaoke venue, live performance arena, and an outdoor and indoor water park, as well as hotel rooms and various food and beverage establishments, and retail space. The company was formerly known as Cyber One Agents Limited and changed its name to Studio City International Holdings Limited in January 2012. The company was founded in 2000 and is based in Central, Hong Kong. Studio City International Holdings Limited is a subsidiary of MCO Cotai Investments Limited.
About Madison Square Garden
Madison Square Garden Sports Corp. operates as a professional sports company in the United States. The company owns and operates a portfolio of assets that consists of the New York Knickerbockers of the National Basketball Association (NBA) and the New York Rangers of the National Hockey League. Its other professional franchises include development league teams, the Hartford Wolf Pack of the American Hockey League and the Westchester Knicks of the NBA G League. The company also owns Knicks Gaming, an esports franchise that competes in the NBA 2K League. In addition, it operates professional sports team performance centers, the Madison Square Garden Training Center in Greenburgh. The company was formerly known as The Madison Square Garden Company. Madison Square Garden Sports Corp. was incorporated in 2015 and is based in New York, New York.
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