Fire Capital Management LLC Buys 338 Shares of Salesforce Inc. $CRM

Fire Capital Management LLC lifted its stake in shares of Salesforce Inc. (NYSE:CRM) by 7.8% in the second quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund owned 4,669 shares of the CRM provider’s stock after acquiring an additional 338 shares during the quarter. Fire Capital Management LLC’s holdings in Salesforce were worth $1,273,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

A number of other hedge funds also recently made changes to their positions in the stock. Mendel Money Management raised its position in shares of Salesforce by 15.0% during the second quarter. Mendel Money Management now owns 1,279 shares of the CRM provider’s stock worth $349,000 after acquiring an additional 167 shares during the last quarter. Pettee Investors Inc. raised its position in shares of Salesforce by 45.7% during the second quarter. Pettee Investors Inc. now owns 1,734 shares of the CRM provider’s stock worth $473,000 after acquiring an additional 544 shares during the last quarter. General American Investors Co. Inc. bought a new position in shares of Salesforce during the second quarter worth about $16,361,000. Zhang Financial LLC raised its position in shares of Salesforce by 5.5% during the second quarter. Zhang Financial LLC now owns 9,938 shares of the CRM provider’s stock worth $2,710,000 after acquiring an additional 521 shares during the last quarter. Finally, New York Life Investment Management LLC grew its stake in Salesforce by 1.6% during the second quarter. New York Life Investment Management LLC now owns 143,816 shares of the CRM provider’s stock worth $39,217,000 after purchasing an additional 2,295 shares during the period. 80.43% of the stock is currently owned by institutional investors.

Insider Buying and Selling

In related news, Director David Blair Kirk bought 3,400 shares of the company’s stock in a transaction dated Tuesday, September 9th. The shares were bought at an average price of $254.66 per share, for a total transaction of $865,844.00. Following the completion of the acquisition, the director directly owned 3,824 shares of the company’s stock, valued at $973,819.84. This trade represents a 801.89% increase in their ownership of the stock. The acquisition was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, CEO Marc Benioff sold 2,250 shares of the firm’s stock in a transaction that occurred on Monday, August 25th. The shares were sold at an average price of $247.57, for a total value of $557,032.50. Following the completion of the transaction, the chief executive officer owned 11,911,571 shares in the company, valued at $2,948,947,632.47. This represents a 0.02% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 78,750 shares of company stock worth $19,372,703 in the last 90 days. Corporate insiders own 3.00% of the company’s stock.

Salesforce Trading Down 0.4%

Shares of Salesforce stock opened at $254.40 on Wednesday. The company has a debt-to-equity ratio of 0.14, a quick ratio of 1.12 and a current ratio of 1.12. Salesforce Inc. has a 52 week low of $226.48 and a 52 week high of $369.00. The stock has a 50 day moving average price of $246.93 and a two-hundred day moving average price of $258.05. The stock has a market capitalization of $242.19 billion, a PE ratio of 36.98, a price-to-earnings-growth ratio of 2.14 and a beta of 1.19.

Salesforce (NYSE:CRM) last announced its quarterly earnings data on Wednesday, September 3rd. The CRM provider reported $2.91 EPS for the quarter, beating analysts’ consensus estimates of $2.78 by $0.13. Salesforce had a return on equity of 13.27% and a net margin of 16.87%.The firm had revenue of $10.24 billion during the quarter, compared to analysts’ expectations of $10.14 billion. During the same quarter last year, the firm posted $2.56 earnings per share. The company’s revenue for the quarter was up 9.8% compared to the same quarter last year. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. As a group, equities analysts anticipate that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Thursday, October 9th. Stockholders of record on Wednesday, September 17th were issued a $0.416 dividend. This represents a $1.66 dividend on an annualized basis and a dividend yield of 0.7%. The ex-dividend date was Wednesday, September 17th. Salesforce’s dividend payout ratio (DPR) is currently 24.13%.

Analyst Ratings Changes

CRM has been the subject of several recent analyst reports. Stifel Nicolaus decreased their target price on Salesforce from $325.00 to $300.00 and set a “buy” rating for the company in a research note on Thursday, October 9th. Sanford C. Bernstein decreased their target price on Salesforce from $255.00 to $221.00 and set an “underperform” rating for the company in a research note on Thursday, September 4th. JPMorgan Chase & Co. decreased their target price on Salesforce from $380.00 to $365.00 and set an “overweight” rating for the company in a research note on Thursday, September 4th. Bank of America decreased their target price on Salesforce from $350.00 to $325.00 and set a “buy” rating for the company in a research note on Tuesday, August 26th. Finally, Citigroup raised their target price on Salesforce from $275.00 to $276.00 and gave the stock a “neutral” rating in a research note on Tuesday, September 9th. Twenty-five analysts have rated the stock with a Buy rating, thirteen have issued a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $325.23.

Salesforce Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.