Prentice Wealth Management LLC Acquires 16 Shares of Booking Holdings Inc. $BKNG

Prentice Wealth Management LLC boosted its holdings in shares of Booking Holdings Inc. (NASDAQ:BKNG) by 18.6% in the 2nd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 102 shares of the business services provider’s stock after buying an additional 16 shares during the quarter. Prentice Wealth Management LLC’s holdings in Booking were worth $591,000 at the end of the most recent quarter.

Other large investors also recently added to or reduced their stakes in the company. Wealth Preservation Advisors LLC bought a new stake in Booking during the first quarter valued at approximately $28,000. Atwood & Palmer Inc. bought a new position in shares of Booking in the second quarter worth approximately $29,000. Keystone Global Partners LLC bought a new position in shares of Booking in the first quarter worth approximately $32,000. O Brien Wealth Partners LLC bought a new position in shares of Booking in the second quarter worth approximately $35,000. Finally, First PREMIER Bank boosted its position in shares of Booking by 100.0% in the second quarter. First PREMIER Bank now owns 6 shares of the business services provider’s stock worth $35,000 after purchasing an additional 3 shares during the period. 92.42% of the stock is currently owned by institutional investors.

Wall Street Analyst Weigh In

A number of equities analysts have weighed in on BKNG shares. Morgan Stanley set a $5,650.00 price target on shares of Booking and gave the stock an “equal weight” rating in a research report on Wednesday, July 30th. Benchmark reiterated a “buy” rating and issued a $6,200.00 price target (up from $6,000.00) on shares of Booking in a research report on Wednesday, July 30th. Truist Financial upped their price target on shares of Booking from $4,720.00 to $5,630.00 and gave the stock a “hold” rating in a research report on Monday, July 14th. Bank of America upped their price target on shares of Booking from $5,820.00 to $5,850.00 and gave the stock a “neutral” rating in a research report on Thursday, July 24th. Finally, UBS Group upped their price target on shares of Booking from $5,750.00 to $6,300.00 and gave the stock a “buy” rating in a research report on Monday, July 28th. Three investment analysts have rated the stock with a Strong Buy rating, twenty have assigned a Buy rating and ten have given a Hold rating to the stock. According to data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $5,994.00.

Booking Stock Performance

Shares of NASDAQ:BKNG opened at $5,093.47 on Friday. The firm has a fifty day moving average price of $5,438.95 and a 200 day moving average price of $5,353.66. Booking Holdings Inc. has a fifty-two week low of $4,096.23 and a fifty-two week high of $5,839.41. The firm has a market cap of $165.08 billion, a price-to-earnings ratio of 35.42, a P/E/G ratio of 1.62 and a beta of 1.35.

Booking (NASDAQ:BKNG) last issued its earnings results on Tuesday, July 29th. The business services provider reported $55.40 earnings per share for the quarter, topping analysts’ consensus estimates of $50.32 by $5.08. Booking had a net margin of 19.23% and a negative return on equity of 134.19%. The firm had revenue of $6.80 billion during the quarter, compared to analyst estimates of $6.54 billion. During the same quarter in the prior year, the business earned $41.90 earnings per share. Booking’s revenue for the quarter was up 16.0% on a year-over-year basis. Booking has set its Q3 2025 guidance at EPS. As a group, research analysts predict that Booking Holdings Inc. will post 209.92 earnings per share for the current year.

Insider Buying and Selling

In related news, Director Larry Quinlan sold 64 shares of the company’s stock in a transaction on Monday, September 15th. The shares were sold at an average price of $5,511.80, for a total transaction of $352,755.20. Following the completion of the transaction, the director owned 131 shares in the company, valued at approximately $722,045.80. This represents a 32.82% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, Director Vanessa Ames Wittman sold 15 shares of the company’s stock in a transaction on Wednesday, October 15th. The shares were sold at an average price of $5,291.98, for a total transaction of $79,379.70. Following the sale, the director directly owned 732 shares in the company, valued at approximately $3,873,729.36. The trade was a 2.01% decrease in their position. The disclosure for this sale can be found here. Over the last quarter, insiders sold 3,197 shares of company stock worth $17,260,963. 0.16% of the stock is owned by insiders.

Booking Company Profile

Booking Holdings Inc, formerly The Priceline Group Inc, is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands.