J. M. Smucker (NYSE:SJM – Get Free Report) and CIMG (NASDAQ:IMG – Get Free Report) are both consumer staples companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, analyst recommendations, dividends, profitability, valuation, institutional ownership and earnings.
Profitability
This table compares J. M. Smucker and CIMG’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| J. M. Smucker | -16.75% | 15.41% | 5.55% |
| CIMG | N/A | -376.14% | -159.81% |
Insider & Institutional Ownership
81.7% of J. M. Smucker shares are owned by institutional investors. Comparatively, 23.4% of CIMG shares are owned by institutional investors. 2.2% of J. M. Smucker shares are owned by insiders. Comparatively, 0.1% of CIMG shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Analyst Recommendations
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| J. M. Smucker | 1 | 7 | 8 | 1 | 2.53 |
| CIMG | 1 | 0 | 0 | 0 | 1.00 |
J. M. Smucker currently has a consensus target price of $118.00, suggesting a potential upside of 15.06%. Given J. M. Smucker’s stronger consensus rating and higher probable upside, analysts clearly believe J. M. Smucker is more favorable than CIMG.
Valuation and Earnings
This table compares J. M. Smucker and CIMG”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| J. M. Smucker | $8.73 billion | 1.25 | -$1.23 billion | ($13.71) | -7.48 |
| CIMG | $1.93 million | 23.42 | -$8.97 million | ($7.37) | -0.03 |
CIMG has lower revenue, but higher earnings than J. M. Smucker. J. M. Smucker is trading at a lower price-to-earnings ratio than CIMG, indicating that it is currently the more affordable of the two stocks.
Risk and Volatility
J. M. Smucker has a beta of 0.25, meaning that its share price is 75% less volatile than the S&P 500. Comparatively, CIMG has a beta of 1.02, meaning that its share price is 2% more volatile than the S&P 500.
Summary
J. M. Smucker beats CIMG on 9 of the 15 factors compared between the two stocks.
About J. M. Smucker
The J. M. Smucker Company manufactures and markets branded food and beverage products worldwide. It operates in three segments: U.S. Retail Pet Foods, U.S. Retail Coffee, and U.S. Retail Consumer Foods. The company offers mainstream roast, ground, single serve, and premium coffee; peanut butter and specialty spreads; fruit spreads, toppings, and syrups; jelly products; nut mix products; shortening and oils; frozen sandwiches and snacks; pet food and pet snacks; and foodservice hot beverage, foodservice portion control, and flour products, as well as dog and cat food, frozen handheld products, juices and beverages, and baking mixes and ingredients. It provides its products under the Meow Mix, Milk-Bone, Pup-Peroni, Canine Carry Outs, Folgers, Café Bustelo, Dunkin', Folgers, Café Bustelo, 1850, Jif, Smucker's, Smucker's Uncrustables, Robin Hood, and Five Roses. The company sells its products through direct sales and brokers to food retailers, club stores, discount and dollar stores, online retailers, pet specialty stores, natural foods stores and distributors, drug stores, military commissaries, and mass merchandisers. Smucker Company was founded in 1897 and is headquartered in Orrville, Ohio.
About CIMG
CIMG Inc. is a digital marketing, sales and distribution company for various consumer products with focuses on food and beverages. CIMG Inc., formerly known as NUZEE INC., is based in BEIJING.
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