Booking (NASDAQ:BKNG) Coverage Initiated at KeyCorp

KeyCorp began coverage on shares of Booking (NASDAQ:BKNG) in a research note issued to investors on Wednesday, Marketbeat reports. The brokerage set an “overweight” rating on the business services provider’s stock. KeyCorp also issued estimates for Booking’s Q3 2025 earnings at $96.81 EPS, Q4 2025 earnings at $47.44 EPS, FY2025 earnings at $223.91 EPS, FY2026 earnings at $259.75 EPS and FY2027 earnings at $297.30 EPS.

A number of other equities research analysts also recently commented on the stock. Royal Bank Of Canada increased their price objective on shares of Booking from $5,900.00 to $6,100.00 and gave the company an “outperform” rating in a research report on Wednesday, July 30th. Mizuho initiated coverage on shares of Booking in a research report on Monday, September 29th. They issued a “neutral” rating and a $5,975.00 price objective on the stock. Hsbc Global Res raised shares of Booking to a “strong-buy” rating in a research report on Thursday, July 17th. Barclays increased their price objective on shares of Booking from $5,700.00 to $6,000.00 and gave the company an “overweight” rating in a research report on Wednesday, July 30th. Finally, Piper Sandler reissued a “neutral” rating and issued a $5,750.00 price objective (up from $5,077.00) on shares of Booking in a research report on Wednesday, July 30th. Four investment analysts have rated the stock with a Strong Buy rating, nineteen have assigned a Buy rating and ten have issued a Hold rating to the stock. According to data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $5,994.00.

Booking Stock Performance

Shares of BKNG stock opened at $5,230.59 on Wednesday. Booking has a one year low of $4,096.23 and a one year high of $5,839.41. The firm’s 50 day moving average price is $5,446.77 and its 200-day moving average price is $5,347.81. The firm has a market cap of $169.52 billion, a P/E ratio of 36.38, a P/E/G ratio of 1.64 and a beta of 1.35.

Booking (NASDAQ:BKNG) last announced its quarterly earnings data on Tuesday, July 29th. The business services provider reported $55.40 EPS for the quarter, beating analysts’ consensus estimates of $50.32 by $5.08. Booking had a net margin of 19.23% and a negative return on equity of 134.19%. The company had revenue of $6.80 billion for the quarter, compared to the consensus estimate of $6.54 billion. During the same period in the prior year, the firm posted $41.90 EPS. The company’s quarterly revenue was up 16.0% compared to the same quarter last year. Booking has set its Q3 2025 guidance at EPS. As a group, research analysts predict that Booking will post 209.92 EPS for the current fiscal year.

Insider Activity at Booking

In related news, Director Vanessa Ames Wittman sold 15 shares of the stock in a transaction on Wednesday, October 15th. The shares were sold at an average price of $5,291.98, for a total transaction of $79,379.70. Following the completion of the sale, the director owned 732 shares in the company, valued at $3,873,729.36. This represents a 2.01% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, Director Larry Quinlan sold 64 shares of the stock in a transaction on Monday, September 15th. The stock was sold at an average price of $5,511.80, for a total transaction of $352,755.20. Following the sale, the director owned 131 shares of the company’s stock, valued at approximately $722,045.80. This represents a 32.82% decrease in their position. The disclosure for this sale can be found here. Insiders have sold 3,197 shares of company stock valued at $17,260,963 in the last ninety days. Insiders own 0.16% of the company’s stock.

Institutional Trading of Booking

Large investors have recently bought and sold shares of the business. Halbert Hargrove Global Advisors LLC boosted its stake in Booking by 150.0% during the 3rd quarter. Halbert Hargrove Global Advisors LLC now owns 5 shares of the business services provider’s stock worth $27,000 after purchasing an additional 3 shares during the period. Wealth Preservation Advisors LLC acquired a new stake in Booking during the 1st quarter worth $28,000. Atwood & Palmer Inc. acquired a new stake in Booking during the 2nd quarter worth $29,000. Westside Investment Management Inc. boosted its stake in Booking by 400.0% during the 2nd quarter. Westside Investment Management Inc. now owns 5 shares of the business services provider’s stock worth $29,000 after purchasing an additional 4 shares during the period. Finally, Keystone Global Partners LLC acquired a new stake in Booking during the 1st quarter worth $32,000. Institutional investors and hedge funds own 92.42% of the company’s stock.

Booking Company Profile

Booking Holdings Inc, formerly The Priceline Group Inc, is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands.