Phoenix New Media (NYSE:FENG – Get Free Report) and Gaia (NASDAQ:GAIA – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, analyst recommendations, institutional ownership, profitability, risk, earnings and dividends.
Insider & Institutional Ownership
6.3% of Phoenix New Media shares are held by institutional investors. Comparatively, 40.5% of Gaia shares are held by institutional investors. 10.9% of Phoenix New Media shares are held by company insiders. Comparatively, 28.6% of Gaia shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Earnings and Valuation
This table compares Phoenix New Media and Gaia”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Phoenix New Media | $96.40 million | 0.29 | -$7.45 million | ($0.72) | -3.21 |
| Gaia | $90.36 million | 1.70 | -$5.23 million | ($0.19) | -32.26 |
Gaia has lower revenue, but higher earnings than Phoenix New Media. Gaia is trading at a lower price-to-earnings ratio than Phoenix New Media, indicating that it is currently the more affordable of the two stocks.
Volatility & Risk
Phoenix New Media has a beta of 0.42, meaning that its stock price is 58% less volatile than the S&P 500. Comparatively, Gaia has a beta of 0.83, meaning that its stock price is 17% less volatile than the S&P 500.
Profitability
This table compares Phoenix New Media and Gaia’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Phoenix New Media | -8.58% | -5.65% | -3.75% |
| Gaia | -5.06% | -5.00% | -3.36% |
Analyst Ratings
This is a summary of current ratings and price targets for Phoenix New Media and Gaia, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Phoenix New Media | 1 | 0 | 0 | 0 | 1.00 |
| Gaia | 1 | 0 | 2 | 1 | 2.75 |
Gaia has a consensus target price of $8.00, suggesting a potential upside of 30.51%. Given Gaia’s stronger consensus rating and higher possible upside, analysts plainly believe Gaia is more favorable than Phoenix New Media.
Summary
Gaia beats Phoenix New Media on 13 of the 15 factors compared between the two stocks.
About Phoenix New Media
Phoenix New Media Limited provides content on an integrated Internet platform in the People's Republic of China. The company operates through two segments, Net Advertising Services and Paid Services. It offers content and services through PC channel, mobile channel, and telecom operators, as well as transmits content to TV viewers, primarily through Phoenix TV. The company, through its website, ifeng.com, provides various interest-based content verticals, such as news, finance, video, automobiles, technology, entertainment, military, real estate, fashion, and sport; and offers interactive services, including comments posting and user surveys. Its mobile channel consists of ifeng News, a news application that provides newsfeeds and other contents in the form of text, image, live streaming, and video; ifeng Video, a video application, which offers video news, live broadcasting, Phoenix TV programs content, etc.; i.ifeng.com mobile Internet website; and digital reading applications. In addition, Phoenix New Media Limited offers mobile newspaper, mobile video, and mobile game services, as well as wireless value-added services. The company was incorporated in 1998 and is headquartered in Beijing, the People's Republic of China. Phoenix New Media Limited is a subsidiary of Phoenix Satellite Television (B.V.I.) Holding Limited.
About Gaia
Gaia, Inc. operates a digital video subscription service and online community for underserved member base in the United States, Canada, Australia, and internationally. The company has a digital content library with various titles in Spanish, German, and French languages available to its subscribers on internet connected devices. Its network includes Yoga channel, which provides access to streaming yoga, Eastern arts, and other movement based classes; Transformation channel that offers content in the areas of spiritual growth, personal development, and expanded consciousness; Alternative Healing channel, which features content focused on food and nutrition, holistic healing, alternative and integrative medicines, and longevity; and Seeking Truth channel that provides access to interviews and presentations in the ancient wisdom and metaphysics genre. The company was formerly known as Gaiam, Inc. and changed its name to Gaia, Inc. in July 2016. Gaia, Inc. was incorporated in 1988 and is headquartered in Louisville, Colorado.
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