MOGU (NYSE:MOGU – Get Free Report) and Lulu’s Fashion Lounge (NASDAQ:LVLU – Get Free Report) are both small-cap retail/wholesale companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, valuation, risk, institutional ownership, dividends, profitability and earnings.
Earnings & Valuation
This table compares MOGU and Lulu’s Fashion Lounge”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| MOGU | $141.23 million | 0.16 | -$8.62 million | N/A | N/A |
| Lulu’s Fashion Lounge | $292.34 million | 0.04 | -$55.29 million | ($17.72) | -0.26 |
Risk & Volatility
MOGU has a beta of 0.28, indicating that its share price is 72% less volatile than the S&P 500. Comparatively, Lulu’s Fashion Lounge has a beta of 0.38, indicating that its share price is 62% less volatile than the S&P 500.
Analyst Ratings
This is a breakdown of current ratings and price targets for MOGU and Lulu’s Fashion Lounge, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| MOGU | 1 | 0 | 0 | 0 | 1.00 |
| Lulu’s Fashion Lounge | 1 | 1 | 0 | 0 | 1.50 |
Lulu’s Fashion Lounge has a consensus target price of $15.00, indicating a potential upside of 220.51%. Given Lulu’s Fashion Lounge’s stronger consensus rating and higher probable upside, analysts plainly believe Lulu’s Fashion Lounge is more favorable than MOGU.
Profitability
This table compares MOGU and Lulu’s Fashion Lounge’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| MOGU | N/A | N/A | N/A |
| Lulu’s Fashion Lounge | -17.02% | -125.82% | -17.92% |
Insider & Institutional Ownership
19.1% of MOGU shares are held by institutional investors. Comparatively, 73.8% of Lulu’s Fashion Lounge shares are held by institutional investors. 19.8% of MOGU shares are held by insiders. Comparatively, 6.8% of Lulu’s Fashion Lounge shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Summary
MOGU beats Lulu’s Fashion Lounge on 6 of the 11 factors compared between the two stocks.
About MOGU
MOGU Inc., through its subsidiaries, engages in the online fashion and lifestyle business in the People's Republic of China. The company operates an online platform that primarily offers a range of fashion apparel and other products, including beauty products and accessories provided by third party merchants, as well as personal care, food, and medical beauty products. It also provides online marketing, commission, financing, technology, and other related services to merchants, brand partners/owners, and users; and technology services to insurance companies. The company offers its products through mobile apps, including flagship Mogujie app, mini programs on Weixin, and Weixin pay; websites comprising Mogu.com, Mogujie.com and Meilishuo.com. The company was formerly known as Meili Inc. and changed its name to MOGU Inc. in November 2018. The company was incorporated in 2011 and is headquartered in Hangzhou, the People's Republic of China.
About Lulu’s Fashion Lounge
Lulu’s Fashion Lounge Holdings, Inc. engages in providing an online website for clothing. It offers retailing of women’s clothing, shoes, and accessories. The company was founded in 1996 and is headquartered in Chico, CA.
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