Integral Ad Science (NASDAQ:IAS) and Baosheng Media Group (NASDAQ:BAOS) Head to Head Review

Baosheng Media Group (NASDAQ:BAOS) and Integral Ad Science (NASDAQ:IAS) are both business services companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, risk, valuation, earnings, analyst recommendations, institutional ownership and profitability.

Valuation & Earnings

This table compares Baosheng Media Group and Integral Ad Science”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Baosheng Media Group	$620,000.00	N/A	-$26.87 million	N/A	N/A
Integral Ad Science	$569.84 million	2.98	$37.79 million	$0.34	30.03

Integral Ad Science has higher revenue and earnings than Baosheng Media Group.

Institutional and Insider Ownership

6.3% of Baosheng Media Group shares are owned by institutional investors. Comparatively, 95.8% of Integral Ad Science shares are owned by institutional investors. 22.6% of Baosheng Media Group shares are owned by company insiders. Comparatively, 2.0% of Integral Ad Science shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for Baosheng Media Group and Integral Ad Science, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Baosheng Media Group	1	0	0	0	1.00
Integral Ad Science	0	14	1	0	2.07

Integral Ad Science has a consensus target price of $12.81, indicating a potential upside of 25.45%. Given Integral Ad Science’s stronger consensus rating and higher probable upside, analysts plainly believe Integral Ad Science is more favorable than Baosheng Media Group.

Volatility and Risk

Baosheng Media Group has a beta of 1.55, indicating that its share price is 55% more volatile than the S&P 500. Comparatively, Integral Ad Science has a beta of 1.6, indicating that its share price is 60% more volatile than the S&P 500.

Profitability

This table compares Baosheng Media Group and Integral Ad Science’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Baosheng Media Group	N/A	N/A	N/A
Integral Ad Science	9.79%	5.00%	4.46%

Summary

Integral Ad Science beats Baosheng Media Group on 10 of the 11 factors compared between the two stocks.

About Baosheng Media Group

Baosheng Media Group Holdings Limited operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.

About Integral Ad Science

Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, France, Ireland, Germany, Italy, Singapore, Australia, Japan, India, and the Nordics. The company provides IAS Signal, a cloud-based technology platform that offers return on ad spend needs; and deliver independent measurement and verification of digital advertising across devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Its digital media quality solutions offer ad fraud detection and prevention, viewability, brand safety and suitability, contextual targeting, inventory yield management, and reporting. In addition, the company offers Quality Impressions, a metric designed to verify that digital ads are served to a real person rather than a bot, viewable on-screen, and presented in a brand-safe and suitable environment in the correct geography; Context Control solution that delivers contextual targeting and brand suitability capabilities; pre-bid programmatic and post-bid verification solutions for advertisers; and optimization and verification solutions for publishers. It serves advertisers and agencies, publishers, and supply side platforms. The company was founded in 2009 and is headquartered in New York, New York.