Head to Head Contrast: Blue (OTCMKTS:BLHI) & Duluth (NASDAQ:DLTH)

Blue (OTCMKTS:BLHI) and Duluth (NASDAQ:DLTH) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, risk, valuation, dividends, institutional ownership, profitability and analyst recommendations.

Profitability

This table compares Blue and Duluth’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Blue	N/A	N/A	N/A
Duluth	-7.99%	-14.31%	-5.30%

Institutional & Insider Ownership

24.4% of Duluth shares are owned by institutional investors. 42.9% of Duluth shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Earnings and Valuation

This table compares Blue and Duluth”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Blue	N/A	N/A	N/A	N/A	N/A
Duluth	$626.63 million	0.18	-$43.67 million	($1.43)	-2.13

Blue has higher earnings, but lower revenue than Duluth.

Analyst Recommendations

This is a summary of recent ratings and target prices for Blue and Duluth, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Blue	0	0	0	0	0.00
Duluth	1	0	1	2	3.00

Duluth has a consensus price target of $7.00, indicating a potential upside of 130.26%. Given Duluth’s stronger consensus rating and higher probable upside, analysts plainly believe Duluth is more favorable than Blue.

Summary

Duluth beats Blue on 7 of the 10 factors compared between the two stocks.

About Blue

Blue Holdings Inc., directly and through its wholly owned subsidiary Antik Denim, LLC, designs, develops, manufactures, markets, distributes, and sells high-end fashion jeans, apparel, and accessories under the principal brand names Antik Denim, Taverniti So Jeans, Yanuk, and Faith Connexion. Its products include jeans, jackets, belts, purses, and T-shirts. The company sells premium denim products and accessories in high-end department stores and fashion boutiques that cater to fashion conscious consumers. Its products are sold in the United States, Canada, Japan, and the European Union directly to department stores and boutiques, and through distribution arrangements in a various countries. Blue Holdings Inc. was formerly known as Marine Jet Technology Corp. and changed its name to Blue Holdings Inc. in June 2005. The company was incorporated in 2000 and is headquartered in Commerce, California with showrooms in Los Angeles and New York.

About Duluth

Duluth Holdings Inc. sells casual wear, workwear, and accessories for men and women under the Duluth Trading brand in the United States. It provides shirts, pants, underwear, tanks, outerwear, footwear, accessories, and hard goods. The company offers its products under various trademarks, trade names, and service marks, including Alaskan Hardgear, Armachillo, Ballroom, Bucket Master, Cab Commander, Crouch Gusset, Dry on the Fly, Duluth Trading Co, Duluthflex, Fire Hose, Longtail T, No-Yank, No Polo Shirt, Wild Boar Mocs, and Buck Naked. Duluth Holdings Inc. markets its products through its Website, catalogs, and retail stores. As of May 17, 2018, it operated 36 retail stores. The company was formerly known as GEMPLER'S, Inc. Duluth Holdings Inc. was founded in 1989 and is headquartered in Belleville, Wisconsin.