Gartner (NYSE:IT – Get Free Report) and ATIF (NASDAQ:ZBAI – Get Free Report) are both business services companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, valuation, profitability, institutional ownership, analyst recommendations, risk and dividends.
Insider & Institutional Ownership
91.5% of Gartner shares are held by institutional investors. 3.6% of Gartner shares are held by insiders. Comparatively, 32.2% of ATIF shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Earnings and Valuation
This table compares Gartner and ATIF”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Gartner | $6.30 billion | 2.83 | $1.25 billion | $16.25 | 14.50 |
| ATIF | $620,000.00 | 12.99 | -$3.19 million | ($7.19) | -1.17 |
Gartner has higher revenue and earnings than ATIF. ATIF is trading at a lower price-to-earnings ratio than Gartner, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Gartner and ATIF’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Gartner | 19.71% | 82.63% | 13.58% |
| ATIF | N/A | -90.49% | -79.46% |
Volatility and Risk
Gartner has a beta of 1.2, meaning that its share price is 20% more volatile than the S&P 500. Comparatively, ATIF has a beta of -0.64, meaning that its share price is 164% less volatile than the S&P 500.
Analyst Ratings
This is a breakdown of recent recommendations and price targets for Gartner and ATIF, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Gartner | 1 | 7 | 4 | 0 | 2.25 |
| ATIF | 1 | 0 | 0 | 0 | 1.00 |
Gartner presently has a consensus target price of $351.20, indicating a potential upside of 49.04%. Given Gartner’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Gartner is more favorable than ATIF.
Summary
Gartner beats ATIF on 12 of the 14 factors compared between the two stocks.
About Gartner
Gartner, Inc. operates as a research and advisory company in the United States, Canada, Europe, the Middle East, Africa, and internationally. It operates through three segments: Research, Conferences, and Consulting. The Research segment delivers its research primarily through a subscription service that include on-demand access to published research content, data and benchmarks, and direct access to a network of research experts. The Conferences segment offers executives and teams in an organization the opportunity to learn, share, and network. The Consulting segment offers market-leading research, custom analysis, and on-the-ground support services. This segment also offers actionable solutions for IT-related priorities, including IT cost optimization, digital transformation, and IT sourcing optimization. Gartner, Inc. was founded in 1979 and is headquartered in Stamford, Connecticut.
About ATIF
ATIF Holdings Ltd. engages in the provision of financial consulting services. It is also involved in merger and acquisition business advisory, post-listing compliance, management support, and related services. The company was founded on January 5, 2015 and is headquartered in Lake Forest, CA.
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