Gray Media (NYSE:GTN – Get Free Report) and Idw Media (OTCMKTS:IDWM – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, risk, earnings, dividends, valuation, profitability and analyst recommendations.
Volatility and Risk
Gray Media has a beta of 1.17, indicating that its share price is 17% more volatile than the S&P 500. Comparatively, Idw Media has a beta of 0.57, indicating that its share price is 43% less volatile than the S&P 500.
Analyst Recommendations
This is a summary of current ratings and recommmendations for Gray Media and Idw Media, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Gray Media | 0 | 2 | 3 | 0 | 2.60 |
| Idw Media | 0 | 0 | 0 | 0 | 0.00 |
Earnings and Valuation
This table compares Gray Media and Idw Media”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Gray Media | $3.64 billion | 0.16 | $375.00 million | $1.51 | 3.75 |
| Idw Media | $26.47 million | 0.44 | -$1.39 million | ($217.98) | -0.19 |
Gray Media has higher revenue and earnings than Idw Media. Idw Media is trading at a lower price-to-earnings ratio than Gray Media, indicating that it is currently the more affordable of the two stocks.
Insider & Institutional Ownership
78.6% of Gray Media shares are held by institutional investors. Comparatively, 0.4% of Idw Media shares are held by institutional investors. 15.2% of Gray Media shares are held by insiders. Comparatively, 28.5% of Idw Media shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Profitability
This table compares Gray Media and Idw Media’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Gray Media | 5.64% | 10.31% | 2.17% |
| Idw Media | -7.66% | -9.44% | -8.12% |
Summary
Gray Media beats Idw Media on 12 of the 14 factors compared between the two stocks.
About Gray Media
Gray Television, Inc., a television broadcasting company, owns and/or operates television stations and digital assets in the United States. It also broadcasts secondary digital channels affiliated to ABC, CBS, NBC, and FOX, as well as various other networks and program services, including CW Plus Network, MY Network, the MeTV Network, Circle, Telemundo, THE365, and Outlaw; and local news/weather channels in various markets. It owns and operates television stations and digital assets that serve television markets in the United States. The company was formerly known as Gray Communications Systems, Inc. and changed its name to Gray Television, Inc. in August 2002. Gray Television, Inc. was founded in 1891 and is headquartered in Atlanta, Georgia.
About Idw Media
IDW Media Holdings, Inc., a diversified media company, engages in the publishing and television entertainment businesses worldwide. It operates through IDW Publishing and IDW Entertainment segments. The IDW Publishing segment publishes comic books, graphic novels, and digital content through its imprints IDW, Top Shelf Productions, and Artist’s Editions. The IDW Entertainment segment develops, produces, and distributes content in various formats, including film and television. The company was formerly known as CTM Media Holdings, Inc. and changed its name to IDW Media Holdings, Inc. in July 2015. IDW Media Holdings, Inc. was incorporated in 2009 and is headquartered in Newark, New Jersey.
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