QuinStreet (NASDAQ:QNST – Get Free Report) and Vipshop (NYSE:VIPS – Get Free Report) are both computer and technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, analyst recommendations, valuation, profitability, institutional ownership, risk and earnings.
Profitability
This table compares QuinStreet and Vipshop’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| QuinStreet | -0.06% | 1.08% | 0.61% |
| Vipshop | 6.87% | 18.04% | 10.21% |
Insider & Institutional Ownership
97.8% of QuinStreet shares are held by institutional investors. Comparatively, 48.8% of Vipshop shares are held by institutional investors. 5.0% of QuinStreet shares are held by insiders. Comparatively, 29.5% of Vipshop shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| QuinStreet | $613.51 million | 1.46 | -$31.33 million | ($0.01) | -1,584.50 |
| Vipshop | $14.85 billion | 0.52 | $1.06 billion | $1.91 | 7.84 |
Vipshop has higher revenue and earnings than QuinStreet. QuinStreet is trading at a lower price-to-earnings ratio than Vipshop, indicating that it is currently the more affordable of the two stocks.
Risk and Volatility
QuinStreet has a beta of 0.74, meaning that its share price is 26% less volatile than the S&P 500. Comparatively, Vipshop has a beta of 0.57, meaning that its share price is 43% less volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of current ratings for QuinStreet and Vipshop, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| QuinStreet | 0 | 1 | 4 | 0 | 2.80 |
| Vipshop | 0 | 5 | 1 | 0 | 2.17 |
QuinStreet presently has a consensus target price of $29.00, indicating a potential upside of 83.02%. Vipshop has a consensus target price of $15.10, indicating a potential upside of 0.90%. Given QuinStreet’s stronger consensus rating and higher probable upside, equities analysts clearly believe QuinStreet is more favorable than Vipshop.
Summary
Vipshop beats QuinStreet on 8 of the 14 factors compared between the two stocks.
About QuinStreet
QuinStreet, Inc., an online performance marketing company, provides customer acquisition services for its clients in the United States and internationally. The company offers online marketing services, such as qualified clicks, leads, calls, applications, and customers through its websites or third-party publishers. It serves financial and home services industries. The company was incorporated in 1999 and is headquartered in Foster City, California.
About Vipshop
Vipshop Holdings Limited operates online platforms in the People's Republic of China. It operates in Vip.com, Shan Shan Outlets, and Others segments. The company offers womenswear, menswear, sportswear and sporting goods, shoes and bags, accessories, baby and children products, skincare and cosmetics, home goods and other lifestyle products, and supermarket products. It also provides internet finance services, including consumer and supplier financing. In addition, the company engages in warehousing, retail business, product procurement, and software development and information technology support activities. The company provides branded products through its vip.com and vipshop.com online platforms, as well as through retail stores. Vipshop Holdings Limited was founded in 2008 and is headquartered in Guangzhou, the People's Republic of China.
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