Olaplex (NASDAQ:OLPX – Get Free Report) and Oddity Tech (NASDAQ:ODD – Get Free Report) are both small-cap consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, earnings, profitability, dividends, analyst recommendations, risk and institutional ownership.
Profitability
This table compares Olaplex and Oddity Tech’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Olaplex | 13.44% | 13.09% | 6.25% |
| Oddity Tech | 11.51% | 26.22% | 16.39% |
Analyst Ratings
This is a breakdown of current recommendations for Olaplex and Oddity Tech, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Olaplex | 0 | 7 | 1 | 0 | 2.13 |
| Oddity Tech | 0 | 3 | 5 | 0 | 2.63 |
Insider and Institutional Ownership
87.4% of Olaplex shares are owned by institutional investors. Comparatively, 35.9% of Oddity Tech shares are owned by institutional investors. 6.1% of Olaplex shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Valuation and Earnings
This table compares Olaplex and Oddity Tech’s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Olaplex | $458.30 million | 1.82 | $61.59 million | $0.09 | 14.00 |
| Oddity Tech | $508.68 million | 3.71 | $58.53 million | $1.02 | 32.52 |
Olaplex has higher earnings, but lower revenue than Oddity Tech. Olaplex is trading at a lower price-to-earnings ratio than Oddity Tech, indicating that it is currently the more affordable of the two stocks.
Summary
Oddity Tech beats Olaplex on 8 of the 13 factors compared between the two stocks.
About Olaplex
Olaplex Holdings, Inc. develops, manufactures, and sells hair care products in the United States and internationally. The company offers hair care shampoos and conditioners for use in treatment, maintenance, and protection of hair, as well as oil, moisture mask, and nourishing hair serum. It provides hair care products to professional hair salons, retailers, and everyday consumers. The company distributes its products through professional distributors in salons, directly to retailers for sale in their physical stores, e-commerce sites, and its website, Olaplex.com, as well as third party e-commerce platforms. The company was founded in 2014 and is based in Santa Barbara, California.
About Oddity Tech
Oddity Tech Ltd. operates as a consumer tech company that builds digital-first brands for the beauty and wellness industries in the United States and internationally. It serves consumers worldwide through its AI-driven online platform, which uses data science, machine learning, and computer vision capabilities to identify consumer needs, and develop solutions in the form of beauty and wellness products. The company sells beauty, hair, and skin products under the IL MAKIAGE and SpoiledChild brands. In addition, it operates ODDITY LABS, a biotechnology center, which develops various ingredients, including novel molecules, probiotics, and peptides for beauty and wellness products. Oddity Tech Ltd. was incorporated in 2013 and is headquartered in Tel Aviv, Israel.
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