Analyzing Vector Group (NYSE:VGR) and RLX Technology (NYSE:RLX)

Vector Group (NYSE:VGR) and RLX Technology (NYSE:RLX) are both mid-cap consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, earnings, analyst recommendations, dividends, valuation, profitability and institutional ownership.

Analyst Recommendations

This is a breakdown of current recommendations for Vector Group and RLX Technology, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Vector Group 0 2 0 0 2.00
RLX Technology 0 0 2 0 3.00

Vector Group presently has a consensus price target of $11.00, indicating a potential downside of 16.41%. RLX Technology has a consensus price target of $25.00, indicating a potential upside of 337.83%. Given RLX Technology’s stronger consensus rating and higher probable upside, analysts plainly believe RLX Technology is more favorable than Vector Group.

Insider & Institutional Ownership

62.4% of Vector Group shares are owned by institutional investors. Comparatively, 4.8% of RLX Technology shares are owned by institutional investors. 11.5% of Vector Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.


This table compares Vector Group and RLX Technology’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Vector Group 6.12% -21.88% 10.12%
RLX Technology N/A N/A N/A

Valuation & Earnings

This table compares Vector Group and RLX Technology’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Vector Group $2.00 billion 1.01 $92.94 million $0.91 14.46
RLX Technology $585.40 million 15.15 -$19.63 million N/A N/A

Vector Group has higher revenue and earnings than RLX Technology.


Vector Group beats RLX Technology on 6 of the 11 factors compared between the two stocks.

Vector Group Company Profile

Vector Group Ltd., through its subsidiaries, manufactures and sells cigarettes in the United States. It operates in two segments, Tobacco and Real Estate. The company produces cigarettes in 100 combinations under the EAGLE 20's, Pyramid, Montego, Grand Prix, Liggett Select, Eve, and USA brand names, as well as various partner and private label brands. In addition, it provides residential real estate brokerage, relocation, real estate sales and marketing, and title insurance services to real estate buyers and financial institutions; manages cooperative apartment buildings, condominium apartment buildings, and rental apartment buildings; and invests in, acquires, and owns real estate properties or projects, as well as develops land. Further, the company operates, a website that enables consumers to search properties and access current market information, as well as offers building and neighborhood guides, and other interactive content. It markets and sells its cigarettes to wholesalers and distributors of tobacco and convenience products, as well as grocery, drug, and convenience store chains. The company was formerly known as Brooke Group Ltd. and changed its name to Vector Group Ltd. in May 2000. Vector Group Ltd. was founded in 1873 and is based in Miami, Florida.

RLX Technology Company Profile

RLX Technology Inc., together with its subsidiaries, researchers, develops, manufactures, distributes, and sells e-vapor products in the People's Republic of China. It serves RELX branded partner stores and other retail outlets through distributors. The company was founded in 2018 and is based in Beijing, China. RLX Technology Inc. operates as a subsidiary of Relx Inc.

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