HNI (NYSE:HNI) & Maxx Sports TV (NYSE:AMXX) Critical Review

HNI (NYSE:HNI) and Maxx Sports TV (OTCMKTS:AMXX) are both small-cap business services companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, earnings, institutional ownership, analyst recommendations, risk, valuation and profitability.

Analyst Ratings

This is a summary of recent ratings and recommmendations for HNI and Maxx Sports TV, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HNI 0 1 1 0 2.50
Maxx Sports TV 0 0 0 0 N/A

HNI currently has a consensus price target of $34.50, indicating a potential downside of 4.25%. Given HNI’s higher possible upside, equities research analysts clearly believe HNI is more favorable than Maxx Sports TV.

Insider & Institutional Ownership

73.4% of HNI shares are owned by institutional investors. 2.6% of HNI shares are owned by insiders. Comparatively, 39.3% of Maxx Sports TV shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.


This table compares HNI and Maxx Sports TV’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
HNI 3.87% 20.06% 8.05%
Maxx Sports TV N/A N/A N/A

Earnings & Valuation

This table compares HNI and Maxx Sports TV’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
HNI $2.25 billion 0.68 $110.50 million N/A N/A
Maxx Sports TV N/A N/A N/A N/A N/A

HNI has higher revenue and earnings than Maxx Sports TV.


HNI beats Maxx Sports TV on 7 of the 8 factors compared between the two stocks.

About HNI

HNI Corporation manufacturHON Industries and sells office furniture and hearth products in the United States, Canada, China, Hong Kong, India, Mexico, Dubai, Taiwan, and Singapore. Its Office Furniture segment offers a range of commercial and home office furniture, which include panel-based and freestanding furniture systems, seating, storage, tables, and architectural products under the HON, Allsteel, Beyond, Gunlocke, Maxon, HBF, OFM, Respawn, Lamex, and HNI India brands. This segment sells its products through independent dealers, wholesalers, and office product distributors, as well as directly to end-user customers; and federal, state, and local governments. The company's Hearth Products segment provides various gas, wood, electric, and pellet fueled fireplaces; inserts; stoves; facings; and accessories primarily for home use under the Heatilator, Heat & Glo, Majestic, Monessen, Quadra-Fire, Harman, Vermont Castings, PelPro, and Stellar Hearth brands. This segment markets its products through independent dealers and distributors, and corporation-owned distribution and retail outlets. HNI Corporation was incorporated in 1944 and is headquartered in Muscatine, Iowa.

About Maxx Sports TV

Reconditioned Systems, Inc. manufactures and sells workstations, tables, sit-to-stand products, and storage products in the United States. It also provides accessories, such as echo add-on panels, laminate privacy screens, and desktop power products. The company was founded in 1987 and is based in Chandler, Arizona.

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