Zacks Investment Research Lowers COMSCORE (OTCMKTS:SCOR) to Hold

COMSCORE (OTCMKTS:SCOR) was downgraded by Zacks Investment Research from a “buy” rating to a “hold” rating in a note issued to investors on Tuesday, reports.

According to Zacks, “ComScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than two million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Starcom USA, Universal McCann, the United States Postal Service, Merck and Expedia. “

Separately, Needham & Company LLC initiated coverage on COMSCORE in a report on Tuesday, May 26th. They issued a “buy” rating and a $6.00 target price on the stock. Three equities research analysts have rated the stock with a hold rating and two have assigned a buy rating to the stock. The company has a consensus rating of “Hold” and an average price target of $5.60.

OTCMKTS SCOR traded down $0.06 on Tuesday, hitting $2.80. 94,972 shares of the company traded hands, compared to its average volume of 499,226. The business’s 50 day moving average price is $3.31 and its 200-day moving average price is $3.44. COMSCORE has a 52-week low of $1.43 and a 52-week high of $5.51.

COMSCORE (OTCMKTS:SCOR) last announced its quarterly earnings data on Thursday, May 7th. The business services provider reported ($0.19) EPS for the quarter, beating the Thomson Reuters’ consensus estimate of ($0.20) by $0.01. The business had revenue of $89.53 million during the quarter, compared to analysts’ expectations of $93.12 million. During the same quarter in the previous year, the firm earned ($0.56) earnings per share. COMSCORE’s revenue was down 12.5% on a year-over-year basis.

A number of hedge funds and other institutional investors have recently modified their holdings of the business. Marshall Wace North America L.P. purchased a new stake in COMSCORE during the first quarter worth $41,000. Citigroup Inc. lifted its holdings in COMSCORE by 713.4% during the fourth quarter. Citigroup Inc. now owns 9,997 shares of the business services provider’s stock worth $49,000 after buying an additional 8,768 shares during the period. Diversified Trust Co purchased a new stake in COMSCORE during the second quarter worth $33,000. WMS Partners LLC purchased a new stake in COMSCORE during the first quarter worth $31,000. Finally, Savant Capital LLC purchased a new stake in COMSCORE during the first quarter worth $54,000. 25.55% of the stock is currently owned by institutional investors.


comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms worldwide. The company offers digital audience products and services, including Media Metrix and Mobile Metrix, Video Metrix, Plan Metrix, and comScore marketing solutions, which provide person-centric insights across various devices and can capture various types of content.

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