COMSCORE (OTCMKTS:SCOR) Trading 8.8% Higher

COMSCORE, Inc. (OTCMKTS:SCOR) traded up 8.8% during mid-day trading on Friday . The company traded as high as $1.63 and last traded at $1.61, 1,263,600 shares changed hands during trading. An increase of 172% from the average session volume of 464,326 shares. The stock had previously closed at $1.48.

A number of analysts recently issued reports on the stock. SunTrust Banks set a $5.00 target price on shares of COMSCORE and gave the stock a “hold” rating in a research report on Wednesday, August 7th. Zacks Investment Research upgraded shares of COMSCORE from a “sell” rating to a “hold” rating in a research report on Wednesday, July 17th. Loop Capital restated a “hold” rating and set a $5.00 target price on shares of COMSCORE in a research report on Wednesday, August 7th. Needham & Company LLC restated a “buy” rating and set a $15.00 target price (down previously from $28.00) on shares of COMSCORE in a research report on Friday, May 10th. Finally, Aegis restated a “buy” rating on shares of COMSCORE in a research report on Thursday. Five research analysts have rated the stock with a hold rating and two have issued a buy rating to the stock. COMSCORE has a consensus rating of “Hold” and a consensus price target of $15.33.

The company’s 50 day moving average is $3.76 and its 200-day moving average is $12.40.

COMSCORE (OTCMKTS:SCOR) last released its quarterly earnings results on Tuesday, August 6th. The business services provider reported ($4.61) earnings per share (EPS) for the quarter, missing the Thomson Reuters’ consensus estimate of ($0.28) by ($4.33). The company had revenue of $96.90 million for the quarter, compared to analysts’ expectations of $100.29 million. During the same quarter last year, the business earned ($0.29) earnings per share. COMSCORE’s revenue for the quarter was down 4.4% compared to the same quarter last year.

Several institutional investors and hedge funds have recently added to or reduced their stakes in SCOR. Legal & General Group Plc acquired a new position in shares of COMSCORE in the 4th quarter valued at about $27,000. Marshall Wace North America L.P. acquired a new position in shares of COMSCORE in the 1st quarter valued at about $41,000. GSA Capital Partners LLP acquired a new position in shares of COMSCORE in the 2nd quarter valued at about $94,000. Stonebridge Capital Management Inc. acquired a new position in shares of COMSCORE in the 2nd quarter valued at about $95,000. Finally, Wedbush Securities Inc. acquired a new position in shares of COMSCORE in the 2nd quarter valued at about $102,000. 25.55% of the stock is owned by institutional investors.

About COMSCORE (OTCMKTS:SCOR)

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms worldwide. The company offers digital audience products and services, including Media Metrix and Mobile Metrix, Video Metrix, Plan Metrix, and comScore marketing solutions, which provide person-centric insights across various devices and can capture various types of content.

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