The film industry — everyone out of the Hollywood studios who produce the movies to the companies that produce the displays, speakers and chairs in theatres — are all descending on Las Vegas this week to get CinemaCon. The future of movie will likely probably be in the spotlight as the trade show kicks off Monday at Caesar’s Palace.
However this season’s CinemaCon is arriving at a time of fantastic change in Hollywood. Streaming and just how long films play in theatres are a conversation staple in CinemaCon in the last few years, however Walt Disney Co.’s just-completed acquisition of 20th Century Fox will be the elephant in the room.
“Folks are really questioning what this consolidation is going to look like to the entire company,” said Kevin Grayson, the president of domestic distribution for STX Films.
But on a practical level, it means that there won’t be a presentation from Fox, which staged an elaborate production involving its distribution leader in some kind of costume.
“We can miss the Fox presence, however we also ought to encourage and embrace Disney for that which they contribute to our business and what they are going to appear to do to further bolster the supply line of great product,” said Mitch Neuhauser, the managing director of CinemaCon. “It’s definitely going to be an extremely bittersweet tradition. But we will change with the times and proceed in a productive manner.”
The show must go on. Disney, which has become the market-leader for several years running, together with three of the other important studios, including Universal, Warner Bros. and Paramount (Sony will be sitting this year out), will come equipped with splashy fresh footage, including trailers and a number of their main stars to reevaluate their slates to summer season and beyond an audience of theater owners, from the biggest chains into the smallest mom and pop stores.
STX will kick off the main studio presentations Tuesday morning following a couple of remarks on the condition of the business.
“It actually gives us this opportunity to shine a light on STX and reveal we are not here for the short term, we’re here for the long run,” explained STX’s Grayson.
STX specializes in mid sized and mid-budgeted commercial films including”The Upside” and”Second Act,” and CinemaCon is still also an essential area to socialize with not just the huge players in exhibition but the folks who own”twins and triples” at the center of the country which are just as essential for their business.
“We are releasing 10 to 12 movies this year and 12 to 15 next year,”Grayson said. “When the other studios are still making the tentpoles, it allows us to fill that gap.”
Out of the main theater, there’ll also be an entire world on the transaction exhibition floor showing best and the latest in all to concession snacks from theatre technology.
“There has been a non-stop momentum of new technologies that’s driving the business,” said Neuhauser.
The CEO of Fathom Occasions, ray Nutt, that specializes in event cinema, from classic films to the Metropolitan Opera and even sporting events, agrees.
“that box office record does not just happen since there’s good content out there,” Nutt said. “It occurs because the conveniences in the theaters are awesome nowadays, whether it’s luxury seats or enhanced food and beverage. These are all things that make visiting the movie theater unique and certainly one of a kind.”
Julien Marcel, the CEO of Webedia Movies Pro, a technology and information firm for the theatrical production industry, forecasts that there’ll likewise be much debate over the”second digital revolution” in movie moving.
“All movie experiences start on line and the crucial barrier for exhibitors is the best way to adapt with this 2nd electronic revolution,” Marcel said. “The first digital revolution was when projection moved from analog to digital. Now we’re in the center of the 2nd digital revolution where the promotion goes digital and the ticket sales go all digital.”
Marcel’s company recently released a study that stated there was 18.7 percent increase in online ticket sales in 2018. Film tickets bought online currently constitute about a quarter of ticket sales.
He also expects there to be a whole great deal of focus on the”subscription market.” Cinemark and AMC have found successes using their models and more companies have been gearing up to do exactly the same, although moviePass may be struggling.
And even with all the changes as going into CinemaCon, the disposition is optimism.
“I’ve been around this business for 30 years now and it was always something that has been coming whether it was cable television or the VCR which was likely to kill the industry,” said Nutt. “But people in this business keep innovating in various ways to keep folks coming back out to the theater to get that communal experience. It is pretty gratifying to observe the resiliency of the business .”