Financial Review: Synchronoss Technologies (SNCR) and Bright Mountain Media (BMTM)

Synchronoss Technologies (NASDAQ:SNCR) and Bright Mountain Media (OTCMKTS:BMTM) are both small-cap computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, profitability, risk, analyst recommendations, valuation, earnings and institutional ownership.

Valuation & Earnings

This table compares Synchronoss Technologies and Bright Mountain Media’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Synchronoss Technologies $325.84 million 0.76 -$218.15 million ($4.90) -1.18
Bright Mountain Media $3.68 million 35.12 -$2.99 million N/A N/A

Bright Mountain Media has lower revenue, but higher earnings than Synchronoss Technologies.


This table compares Synchronoss Technologies and Bright Mountain Media’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Synchronoss Technologies -73.58% -66.22% -22.87%
Bright Mountain Media -100.05% -457.90% -95.04%

Analyst Ratings

This is a breakdown of current ratings for Synchronoss Technologies and Bright Mountain Media, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Synchronoss Technologies 0 1 0 0 2.00
Bright Mountain Media 0 0 0 0 N/A

Synchronoss Technologies currently has a consensus price target of $7.00, suggesting a potential upside of 21.32%. Given Synchronoss Technologies’ higher probable upside, analysts plainly believe Synchronoss Technologies is more favorable than Bright Mountain Media.

Volatility and Risk

Synchronoss Technologies has a beta of 0.66, meaning that its share price is 34% less volatile than the S&P 500. Comparatively, Bright Mountain Media has a beta of -0.43, meaning that its share price is 143% less volatile than the S&P 500.

Institutional and Insider Ownership

39.5% of Synchronoss Technologies shares are held by institutional investors. 34.9% of Synchronoss Technologies shares are held by company insiders. Comparatively, 61.6% of Bright Mountain Media shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.


Synchronoss Technologies beats Bright Mountain Media on 7 of the 10 factors compared between the two stocks.

Synchronoss Technologies Company Profile

Synchronoss Technologies, Inc. provides cloud, digital, messaging, and Internet of things platforms, products, and solutions worldwide. Its products and services include cloud-based sync, backup, storage and content engagement capabilities, broadband connectivity solutions, analytics, white label messaging, and identity/access management that enable communications service providers, cable operators/multi-services operators, original equipment manufacturers with embedded connectivity, and multi-channel retailers, as well as other customers to accelerate and monetize value-add services for secure and broadband networks and connected devices. The company also provides Synchronoss Enterprise solutions, such as secure mobility management, data and analytics, and identity and access management solutions for the financial, healthcare, and life sciences markets; and Synchronoss Personal Cloud platform that delivers an operator-branded experience for subscribers to backup, restore, synchronize, and share their personal content across smartphones, tablets, computers, and other connected devices. Its products and platforms are designed to enable multiple converged communication services to manage across a range of distribution channels, such as e-commerce, m-commerce, telesales, customer stores, indirect, and other retail outlets. The company markets and sells its services through direct sales force and strategic partners. Synchronoss Technologies, Inc. was founded in 2000 and is headquartered in Bridgewater, New Jersey.

Bright Mountain Media Company Profile

Bright Mountain Media, Inc., a digital media holding company, owns and manages Websites in the United States. It operates through two segments, Product Sales and Advertising. The company operates Websites, which provides information, news, and entertainment to military, law enforcement, first responders, and other public safety employees. It also sells various products, including watches, clocks, apparels, and accessories through its Websites, e-commerce distributor portals, and retail locations. In addition, it owns Daily Engage Media, an advertisement network that offers video, display, mobile, and native advertisements, as well as provides focused promotion for advertisers of products and services. The company was formerly known as Bright Mountain Acquisition Corporation and changed its name to Bright Mountain Media, Inc. in December 2015. Bright Mountain Media, Inc. was founded in 2010 and is based in Boca Raton, Florida.

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