Head-To-Head Survey: Altaba (AABA) and Creative Realities (CREX)

Altaba (NASDAQ:AABA) and Creative Realities (OTCMKTS:CREX) are both finance companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, risk, valuation, dividends, profitability, analyst recommendations and institutional ownership.

Institutional & Insider Ownership

83.1% of Altaba shares are owned by institutional investors. Comparatively, 0.0% of Creative Realities shares are owned by institutional investors. 0.0% of Altaba shares are owned by insiders. Comparatively, 27.4% of Creative Realities shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of current ratings and price targets for Altaba and Creative Realities, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Altaba 0 2 4 0 2.67
Creative Realities 0 0 0 0 N/A

Altaba presently has a consensus price target of $95.80, indicating a potential upside of 57.10%. Given Altaba’s higher possible upside, research analysts plainly believe Altaba is more favorable than Creative Realities.

Valuation and Earnings

This table compares Altaba and Creative Realities’ top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Altaba $5.17 billion 7.11 -$214.32 million N/A N/A
Creative Realities N/A N/A N/A N/A N/A

Creative Realities has lower revenue, but higher earnings than Altaba.


This table compares Altaba and Creative Realities’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Altaba N/A N/A N/A
Creative Realities N/A N/A N/A


Altaba beats Creative Realities on 4 of the 5 factors compared between the two stocks.

Altaba Company Profile

Altaba Inc. operates as a non-diversified, closed-end management investment company in the United States. Its assets consist primarily of equity investments, short-term debt investments, and cash. The company was formerly known as Yahoo! Inc. and changed its name to Altaba Inc. in June 2017. Altaba Inc. was founded in 1994 and is based in New York, New York.

Creative Realities Company Profile

Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions to retail companies, individual retail brands, enterprises, and other organizations in the United States and Canada. The company's technology and solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and Web-based media that enables its customers to engage with their consumers. It also provides consulting, experience design, content development and production, software development, engineering, implementation, and field services; software licenses; and maintenance and support services related to its software, managed systems, and solutions. The company sells its solutions to the hospitality, branded retail, automotive, food service, and retail healthcare industries. Creative Realities, Inc. is headquartered in Louisville, Kentucky. Creative Realities, Inc. is a subsidiary of Slipstream Communications, LLC.

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