Harte Hanks (HHS) Raised to Hold at Zacks Investment Research

Zacks Investment Research upgraded shares of Harte Hanks (NYSE:HHS) from a strong sell rating to a hold rating in a research report report published on Wednesday.

According to Zacks, “Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients’ marketing investment by increasing their prospect and customer value a process of customer optimization organized around five strategic considerations: Information data collection/management — Opportunity data access/utilization — Insight data analysis/interpretation — Engagement knowledge application — Interaction program execution. Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. “

Several other research analysts have also weighed in on the company. ValuEngine lowered Harte Hanks from a sell rating to a strong sell rating in a research report on Tuesday, September 4th. Noble Financial set a $15.00 price target on Harte Hanks and gave the company a buy rating in a research report on Thursday, August 30th.

Shares of NYSE HHS traded down $0.08 during mid-day trading on Wednesday, hitting $6.98. 14,563 shares of the company traded hands, compared to its average volume of 14,159. Harte Hanks has a 1 year low of $6.76 and a 1 year high of $12.16. The company has a market cap of $44.50 million, a price-to-earnings ratio of -5.82 and a beta of 0.64.

Harte Hanks (NYSE:HHS) last announced its earnings results on Wednesday, August 8th. The business services provider reported ($1.10) EPS for the quarter, missing the consensus estimate of ($0.63) by ($0.47). Harte Hanks had a negative net margin of 1.72% and a negative return on equity of 33.47%. The company had revenue of $69.63 million for the quarter, compared to analysts’ expectations of $79.50 million. Research analysts anticipate that Harte Hanks will post -0.53 earnings per share for the current fiscal year.

A number of large investors have recently bought and sold shares of the stock. Eidelman Virant Capital acquired a new position in Harte Hanks in the 2nd quarter worth about $2,305,000. Fondren Management LP increased its position in Harte Hanks by 25.7% in the 2nd quarter. Fondren Management LP now owns 584,100 shares of the business services provider’s stock worth $6,484,000 after purchasing an additional 119,300 shares during the last quarter. Finally, Renaissance Technologies LLC increased its position in Harte Hanks by 12.5% in the 2nd quarter. Renaissance Technologies LLC now owns 208,472 shares of the business services provider’s stock worth $2,314,000 after purchasing an additional 23,232 shares during the last quarter. 34.85% of the stock is currently owned by hedge funds and other institutional investors.

About Harte Hanks

Harte Hanks, Inc provides various multi-channel marketing services in the United States and internationally. The company provides agency and digital services, including search engine management, display, digital analytics, Website development and design, digital strategy, social media, email, e-commerce, and interactive relationship management services; and database marketing and business-to-business lead generation solutions that offer insight and analytics, customer data integration, and marketing communications tools.

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