Head-To-Head Comparison: Ceconomy (MTTRY) versus GNC (GNC)

Ceconomy (OTCMKTS: MTTRY) and GNC (NYSE:GNC) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, profitability, analyst recommendations, institutional ownership, dividends, valuation and risk.

Analyst Ratings

This is a summary of current ratings and recommmendations for Ceconomy and GNC, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ceconomy 0 1 0 0 2.00
GNC 3 2 0 0 1.40

GNC has a consensus price target of $6.88, indicating a potential upside of 77.19%. Given GNC’s higher possible upside, analysts clearly believe GNC is more favorable than Ceconomy.


This table compares Ceconomy and GNC’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Ceconomy N/A N/A N/A
GNC -6.07% -120.93% 4.91%

Volatility & Risk

Ceconomy has a beta of 0.54, meaning that its stock price is 46% less volatile than the S&P 500. Comparatively, GNC has a beta of 0.88, meaning that its stock price is 12% less volatile than the S&P 500.


Ceconomy pays an annual dividend of $0.04 per share and has a dividend yield of 1.8%. GNC does not pay a dividend. GNC has increased its dividend for 5 consecutive years.

Insider and Institutional Ownership

0.0% of Ceconomy shares are held by institutional investors. Comparatively, 59.3% of GNC shares are held by institutional investors. 1.9% of GNC shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Valuation and Earnings

This table compares Ceconomy and GNC’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Ceconomy $24.48 billion 0.15 $1.22 billion N/A N/A
GNC $2.45 billion 0.13 -$148.85 million $1.35 2.87

Ceconomy has higher revenue and earnings than GNC.


Ceconomy beats GNC on 7 of the 13 factors compared between the two stocks.

Ceconomy Company Profile

Ceconomy AG engages in the consumer electronics retail business. It operates multichannel consumer electronics stores under the MediaMarkt and Saturn brand names; redcoon.de, an online electronics store; and JUKE!, a music streaming service that comprise songs, films, games, and e-books. The company also operates iBOOD, a live-shopping portal; Flip4New!, a purchasing service for consumer electronics, which allow customers to sell used electronic articles; and LocaFox, a local commerce platform that connects local retailers with the multichannel world. In addition, it offers professional consultancy services, including installation, networking, and troubleshooting in the area of digital products; provides services for advertisers to develop online campaigns. It has approximately 1,053 stores in Europe. Ceconomy AG is headquartered in Düsseldorf, Germany.

GNC Company Profile

GNC Holdings, Inc., together with its subsidiaries, operates as a specialty retailer of health, wellness, and performance products. It operates through three segments: U.S. and Canada, International, and Manufacturing/Wholesale. Its products include protein, performance supplements, weight management supplements, vitamins, herbs and greens, wellness supplements, health and beauty, food and drink, and other general merchandise. The company also provides third-party contract manufacturing services. It sells its products under the GNC proprietary brands, as well as under third-party brands. The company operates a network of approximately 9,000 locations under the GNC brand worldwide. It sells its products through company-owned retail stores and its Website GNC.com, as well as third-party Websites; and domestic and international franchise activities. GNC Holdings, Inc. has a strategic partnership and China joint venture agreement with Harbin Pharmaceutical Group Holding Co., Ltd. The company was founded in 1935 and is headquartered in Pittsburgh, Pennsylvania.

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