Head to Head Contrast: 51job (JOBS) vs. The Competition

51job (NASDAQ: JOBS) is one of 15 publicly-traded companies in the “PUBLISHING” industry, but how does it contrast to its competitors? We will compare 51job to similar companies based on the strength of its earnings, institutional ownership, dividends, profitability, analyst recommendations, valuation and risk.

Risk & Volatility

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51job has a beta of 1.27, meaning that its share price is 27% more volatile than the S&P 500. Comparatively, 51job’s competitors have a beta of 1.25, meaning that their average share price is 25% more volatile than the S&P 500.

Institutional and Insider Ownership

41.8% of 51job shares are held by institutional investors. Comparatively, 57.7% of shares of all “PUBLISHING” companies are held by institutional investors. 14.1% of shares of all “PUBLISHING” companies are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Analyst Recommendations

This is a summary of current recommendations and price targets for 51job and its competitors, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
51job 0 0 2 0 3.00
51job Competitors 38 205 147 10 2.32

51job currently has a consensus target price of $60.00, indicating a potential downside of 29.95%. As a group, “PUBLISHING” companies have a potential upside of 11.30%. Given 51job’s competitors higher possible upside, analysts clearly believe 51job has less favorable growth aspects than its competitors.

Earnings and Valuation

This table compares 51job and its competitors gross revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
51job $437.82 million $57.15 million 101.96
51job Competitors $1.40 billion $89.19 million 65.35

51job’s competitors have higher revenue and earnings than 51job. 51job is trading at a higher price-to-earnings ratio than its competitors, indicating that it is currently more expensive than other companies in its industry.


This table compares 51job and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
51job 13.05% 15.72% 9.76%
51job Competitors 7.77% 12.26% 4.37%


51job beats its competitors on 7 of the 13 factors compared.

About 51job

51job, Inc. is a holding company. The Company is a provider of integrated human resource services in China. The Company focuses on online recruitment advertising. The Company operates over three Websites, including www.51job.com, www.yingjiesheng.com and www.51jingying.com, which are utilized by a base of corporate employers, reach an audience of job seekers and aggregate job information from over 100 cities across China. The Company provides a range of human resource services in the categories, such as recruitment advertising services, including online recruitment services provided by its Websites, and other human resource related services, including business process outsourcing, training, campus recruitment, professional assessment tools, salary and other human resource related surveys, human resource conferences and executive search services.

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