Head-To-Head Comparison: Okta (OKTA) and CommerceHub (CHUBA)

Okta (NASDAQ: OKTA) and CommerceHub (NASDAQ:CHUBA) are both technology companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, profitability, dividends, institutional ownership, valuation, analyst recommendations and earnings.


This table compares Okta and CommerceHub’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Okta -46.70% -169.65% -35.59%
CommerceHub 11.79% 34.82% 18.52%

Insider and Institutional Ownership

28.2% of Okta shares are owned by institutional investors. Comparatively, 27.0% of CommerceHub shares are owned by institutional investors. 2.8% of CommerceHub shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Okta and CommerceHub, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Okta 0 3 8 0 2.73
CommerceHub 0 2 5 0 2.71

Okta presently has a consensus target price of $34.63, suggesting a potential downside of 2.00%. CommerceHub has a consensus target price of $26.60, suggesting a potential upside of 32.40%. Given CommerceHub’s higher probable upside, analysts clearly believe CommerceHub is more favorable than Okta.

Valuation and Earnings

This table compares Okta and CommerceHub’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Okta $160.32 million 22.46 -$83.50 million ($1.15) -30.72
CommerceHub $100.55 million 8.65 $9.09 million $0.28 71.75

CommerceHub has lower revenue, but higher earnings than Okta. Okta is trading at a lower price-to-earnings ratio than CommerceHub, indicating that it is currently the more affordable of the two stocks.


CommerceHub beats Okta on 8 of the 13 factors compared between the two stocks.

Okta Company Profile

Okta, Inc. is a United States-based independent provider of identity for the enterprise. The Company’s Okta Identity Cloud connects and protects employees. It also connects enterprises to their partners, suppliers and customers. The Company offers products, such as Okta information technology (IT) Products and Okta for Developers. Its Okta IT Products include Single Sign-On, Mobility Management, Adaptive Multi-Factor Authentication, Lifecycle Management and Universal Directory. The Okta for Developers include Complete Authentication, User Management, Application Programming Interface (API) Access Management and Developer Tools. The Company offers solutions, such as access applications across multiple domains; cloud applications on mobile devices; connecting to distributor and supplier identities; employee single sign-on (SSO) to applications; employee system of record; secure customer identity management; secure infrastructure and services, and mobile device lifecycle automation.

CommerceHub Company Profile

CommerceHub, Inc. is a provider of cloud-based e-commerce fulfillment and marketing solutions that integrate supply, demand and delivery for retailers and consumer brands, manufacturers and distributors. The Company’s end-to-end solutions are provided through the CommerceHub software platform, a hub that streamlines integration and enables transactions among its retailer and supplier customers and their other trading partners, while also enabling them to access the online marketplaces, search engines, social and product advertising and other digital marketing channels where consumers browse and buy. Its solutions also help its customers integrate with the third-party logistics (3PL) providers, including fulfillment and delivery providers that take purchased products to the consumer’s doorstep. The Company’s solutions include Supply Solutions, Demand Solutions and Delivery Solutions.

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