Comparing United Online (UNTD) & 1-800 FLOWERS.COM (NASDAQ:FLWS)

United Online (NASDAQ: UNTD) and 1-800 FLOWERS.COM (NASDAQ:FLWS) are both cyclical consumer goods & services companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, valuation, dividends, profitability, analyst recommendations, institutional ownership and risk.

Institutional & Insider Ownership

33.5% of 1-800 FLOWERS.COM shares are held by institutional investors. 53.2% of 1-800 FLOWERS.COM shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Valuation & Earnings

This table compares United Online and 1-800 FLOWERS.COM’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
United Online N/A N/A N/A N/A N/A
1-800 FLOWERS.COM $1.19 billion 0.49 $76.00 million $0.35 25.29

1-800 FLOWERS.COM has higher revenue and earnings than United Online.

Analyst Ratings

This is a summary of current ratings and price targets for United Online and 1-800 FLOWERS.COM, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
United Online 0 0 0 0 N/A
1-800 FLOWERS.COM 0 1 7 0 2.88

1-800 FLOWERS.COM has a consensus target price of $12.79, suggesting a potential upside of 44.47%. Given 1-800 FLOWERS.COM’s higher possible upside, analysts plainly believe 1-800 FLOWERS.COM is more favorable than United Online.


This table compares United Online and 1-800 FLOWERS.COM’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
United Online -15.65% -9.73% -6.52%
1-800 FLOWERS.COM 2.10% 10.49% 4.77%

Risk & Volatility

United Online has a beta of 1.31, meaning that its stock price is 31% more volatile than the S&P 500. Comparatively, 1-800 FLOWERS.COM has a beta of 1.58, meaning that its stock price is 58% more volatile than the S&P 500.


1-800 FLOWERS.COM beats United Online on 9 of the 9 factors compared between the two stocks.

United Online Company Profile

United Online, Inc., through its operating subsidiaries, provides consumer services and products over the Internet under various brands, including NetZero, Juno, Trombi and MyPoints. The Company operates in three segments: Communications; Commerce & Loyalty, and Social Media. The Communications segment provides Internet access services and devices, including dial-up, mobile broadband, digital subscriber line (DSL), e-mail, Internet security, Web hosting, and voice services. The Commerce & Loyalty segment includes loyalty marketing service, shopping through online portals, applications and browser extensions. The Social Media segment includes social networking services and products. Its dial-up Internet access services are available in over 12,000 cities across the United States and Canada. It operates over five international Websites that offer social networking services, as a social networking platform to reconnect with friends and acquaintances from high school.

1-800 FLOWERS.COM Company Profile

1-800-FLOWERS.COM, Inc. is a provider of gourmet food and floral gifts for all occasions. The Company offers gifts for every occasion, including fresh flowers and a selection of plants, gift baskets, gourmet foods, confections, candles, balloons and stuffed animals. The Company operates through three business segments: Consumer Floral, Gourmet Food and Gift Baskets, and BloomNet Wire Service. The Consumer Floral segment includes the operations of the Company’s flagship brand,, and Flowerama. The Gourmet Food and Gift Baskets segment includes the operations of Harry & David (which includes Wolferman’s, Moose Munch and, Cheryl’s (which includes Mrs. Beasley’s), The Popcorn Factory, DesignPac and 1-800-Baskets. The BloomNet Wire Service segment includes the operations of BloomNet and Napco.

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