Reviewing Bitauto Holdings Limited (BITA) and Blucora (BCOR)

Bitauto Holdings Limited (NYSE: BITA) and Blucora (NASDAQ:BCOR) are both computer and technology companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, profitability, institutional ownership, earnings, dividends, risk and analyst recommendations.

Profitability

This table compares Bitauto Holdings Limited and Blucora’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Bitauto Holdings Limited -5.11% 3.28% 1.52%
Blucora -8.03% 11.92% 5.43%

Institutional and Insider Ownership

18.9% of Bitauto Holdings Limited shares are owned by institutional investors. Comparatively, 83.0% of Blucora shares are owned by institutional investors. 17.0% of Bitauto Holdings Limited shares are owned by insiders. Comparatively, 14.1% of Blucora shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Valuation & Earnings

This table compares Bitauto Holdings Limited and Blucora’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Bitauto Holdings Limited $926.74 million 3.06 $95.77 million ($1.07) -34.50
Blucora $491.58 million 2.11 $92.46 million ($1.02) -22.65

Bitauto Holdings Limited has higher revenue and earnings than Blucora. Bitauto Holdings Limited is trading at a lower price-to-earnings ratio than Blucora, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of current ratings and target prices for Bitauto Holdings Limited and Blucora, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bitauto Holdings Limited 0 0 2 0 3.00
Blucora 0 1 3 0 2.75

Bitauto Holdings Limited presently has a consensus target price of $34.00, suggesting a potential downside of 7.88%. Blucora has a consensus target price of $25.33, suggesting a potential upside of 9.67%. Given Blucora’s higher probable upside, analysts clearly believe Blucora is more favorable than Bitauto Holdings Limited.

Volatility and Risk

Bitauto Holdings Limited has a beta of 3.06, suggesting that its share price is 206% more volatile than the S&P 500. Comparatively, Blucora has a beta of -0.18, suggesting that its share price is 118% less volatile than the S&P 500.

Summary

Bitauto Holdings Limited beats Blucora on 8 of the 14 factors compared between the two stocks.

Bitauto Holdings Limited Company Profile

Bitauto Holdings Limited is a provider of Internet content and marketing services for China’s automotive industry. The Company’s bitauto.com and taoche.com Websites provide consumers with information on new and used automobile pricing, and promotional information, specifications, reviews and consumer feedback. The Company operates through three segments: advertising business, EP platform business and digital marketing solutions business. The advertising business offers a range of advertising services mainly to automakers through its Websites, as well as mobile applications. The EP platform business provides Web-based and mobile-based integrated digital marketing solutions to automobile customers in China. The digital marketing solutions business provides automakers with digital marketing solutions, including Website creation and maintenance, online public relations, online marketing campaigns and advertising agent services.

Blucora Company Profile

Blucora, Inc. is a provider of technology-enabled financial solutions to consumers, small business owners and tax professionals. The Company operates through the Wealth Management and Tax Preparation segments. The Company’s Wealth Management segment consists of HD Vest, which provides financial advisors with an integrated platform of brokerage, investment advisory and insurance services to assist in making each financial advisor a financial service center for his/her clients The Company’s Tax Preparation segment provides digital do-it-yourself (DDIY) tax preparation solutions for consumers, small business owners and tax professionals. TaxAct, a provider of digital tax preparation solutions. HD Vest’s specialized model provides an open-architecture investment platform and technology tools to help financial advisors identify investment opportunities for their clients. TaxAct offers pricing and packaging options for tax professionals.

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