Castle Brands (ROX) and Diageo PLC (NYSE:DEO) Head-To-Head Survey

Castle Brands (NYSE: ROX) and Diageo PLC (NYSE:DEO) are both non-cyclical consumer goods & services companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, earnings, risk, valuation, institutional ownership and profitability.

Institutional & Insider Ownership

12.1% of Diageo PLC shares are owned by institutional investors. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.


Diageo PLC pays an annual dividend of $3.20 per share and has a dividend yield of 2.5%. Castle Brands does not pay a dividend. Castle Brands has raised its dividend for 5 consecutive years.


This table compares Castle Brands and Diageo PLC’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Castle Brands 3.10% 6.81% 5.19%
Diageo PLC N/A N/A N/A

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Castle Brands and Diageo PLC, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Castle Brands 0 0 0 0 N/A
Diageo PLC 3 1 6 0 2.30

Diageo PLC has a consensus price target of $147.50, indicating a potential upside of 13.89%. Given Diageo PLC’s higher probable upside, analysts clearly believe Diageo PLC is more favorable than Castle Brands.

Valuation & Earnings

This table compares Castle Brands and Diageo PLC’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Castle Brands $73.72 million 3.50 $3.10 million N/A N/A
Diageo PLC $15.91 billion 5.11 $5.13 billion N/A N/A

Diageo PLC has higher revenue and earnings than Castle Brands.


Diageo PLC beats Castle Brands on 7 of the 11 factors compared between the two stocks.

Castle Brands Company Profile

Castle Brands Inc. develops and markets premium and super premium brands in the beverage alcohol categories. The Company is engaged in the sale of premium beverage alcohol. Its beverage alcohol categories include rum, whiskey, liqueurs, vodka and tequila. Its brands include Gosling’s rum, Gosling’s Stormy Ginger Beer, Gosling’s Dark ‘n Stormy ready-to-drink cocktail, Jefferson’s bourbon, Jefferson’s Reserve, Jefferson’s Ocean Aged at Sea, Jefferson’s Wine Finish Collection, Jefferson’s The Manhattan: Barrel Finished Cocktail, Jefferson’s Chef’s Collaboration, Jefferson’s Wood Experiment, Jefferson’s Presidential Select, Jefferson’s Rye whiskey, Pallini liqueurs, Clontarf Irish whiskey, Knappogue Castle Whiskey, Brady’s Irish Cream, Boru vodka, Tierras tequila, Celtic Honey liqueur and Gozio amaretto. It has operations in two geographic areas: International and the United States. The Company distributes its products in all 50 states of the United States and the District of Columbia.

Diageo PLC Company Profile

Diageo PLC is an alcoholic beverage company. The Company operates in various categories, including spirits and beer. Its geographic segments include North America; Europe, Russia and Turkey; Africa; Latin America and Caribbean, and Asia Pacific. Its principal products includes Scotch whisky, Gin, Vodka, Rum, Beer, Irish Cream Liqueur, Wine, Raki, Tequila, Canadian Whisky, American Whiskey, Progressive Adult Beverages, Cachaca, Brandy and Ready to Drink. The Company’s brands includes Johnnie Walker, Smirnoff, Captain Morgan, Baileys, Tanqueray and Guinness. It manages its operations from various locations, including the United Kingdom; Ireland; Italy; Turkey; the United States; Canada; Brazil; Mexico; Australia; Singapore; India; Nigeria; South Africa; East Africa, and Africa Regional Markets. It also produces a range of ready to drink products mainly in the United Kingdom, Italy, South Africa, Australia, the United States and Canada.

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