Apple Inc (NASDAQ:AAPL) Develops Apple iPhone VR Camera Technology

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    According to a person familiar with the matter, Apple Inc (NASDAQ:AAPL) is currently working on an Apple iPhone virtual reality (VR) camera technology.

    Apple iPhone VR Camera Technology Development

    The development of the new Apple iPhone integration is part of the company’s broader efforts to further bring VR capabilities to consumers.

    Along with the Apple iPhone VR camera technology, Apple is also developing a special pair of glasses as part of its augmented reality (AR) push. In line with this, the company has recently hired a head-mounted display expert.

    The technology will purportedly enable users to point the Apple iPhone at the real world and will then recognize the objects in it. Moreover, it is said to improve the facial recognition capabilities of the Apple iPhone. The company has introduced facial recognition capabilities in the latest iOS version after acquiring FaceShift in 2015.

    In the past, Apple has banked on and acquired multiple startups specializing in AR development. These include the likes of Metaio and Flyby Media. Employees from these acquired companies are now on board Apple working on the company’s long-term project.

    “The employees from both groups are now working in Apple’s camera group,” indicated the report.

    AR Push

    AR is one of the next-generation innovations of today, which is why technology companies are striving to perfect their own AR offerings— attempting to stay ahead of one another. In the near-term, most AR applications will occur in the maturing smartphone industry. Nonetheless, further AR innovations in other platforms or forms are expected to arrive in the long run.

    Aside from Apple’s Apple iPhone VR camera technology and special pair of glasses, technology giants such as Alphabet Inc (NASDAQ:GOOGL) Google, Facebook Inc (NASDAQ:FB), and Microsoft Corporation (NASDAQ:MSFT) are also working on their respective AR applications in the form of glasses.

    On Wednesday, Apple has jumped 2.69%, closing at $109.99; Alphabet has gained 0.62%, closing at $779.98; and Microsoft has advanced 1.32%, closing at $59.65. Meanwhile, Facebook has declined 0.73%, closing at $116.34.

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