Amazon.com, Inc. (NASDAQ:AMZN) broadband, is already reported to be rolled out through Europe. Through doing this the company Is further increasing the benefits of what Is already one of the best subscriptions in modern time – Amazon Prime.
As anticipated as this would be global, it was also announced that Amazon Prime members based throughout the United States, should not expect to receive this option, as an alternative ISP. The reason behind Amazon deciding to not attempt integrating into the U.S is mainly due to regulatory schemes.
Ars Technica had the following comments on Amazon broadband in the U.S. “In the U.S, where consumers usually have at most one choice for high-speed broadband, in any towns or cities. ISP’s have generally not opened their wired networks to resellers.”
Further reasons why Amazon Broadband will not be integrated into the United States
Due to the regulatory scheme in place throughout the United States, Amazon, and any other internet service providers, would be required to build their own infrastructures. This method is not only expensive but also impractical.
Another limitation that Amazon would have to face if they had decided to integrate their services throughout the states, would be rival ISP’s such as AT&T, and Comcast. The reason behind this being a problem is due to the legal actions that both companies undertook in order to hinder Alphabet Inc. (NASDAQ:GOOGL) Google Fiber installations.
Expectations for the Amazon Internet
However, in order to make up for United States citizens not receiving the benefit of Amazon broadband, the company has announced that various other countries, may expect to see it soon. These countries include places such as the United Kingdom and Germany.
The reason why Europe is a great place to begin the integration of Amazon broadband is due to the fact that ISP’s such as British Telecommunications Public Limited Company being liable to provide access to their networks, and infrastructure.